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wp.org search vs our merit ranking: “blobs”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “blobs”, we agree with wp.org on the top plugin, and our order differs from theirs on 13 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Coming Soon Maintenance Mode shows at wp.org #4 but places #14 on merit, a gap of 10 places. Its 6K+ installs carry it up the search order; its 4.7★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

HTML5 Audio Player – The Ultimate No-Code Podcast, MP3 & Audio Player places #11 on merit, 4.6★ from 169 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1680) wp.org #1 2 Schema & Structured Data for WP & AMP 100K+ · 4.5★ (252) wp.org #2 3 Check & Log Email – Easy Email Testing & Mail logging 90K+ · 4.8★ (292) wp.org #3 4 Unlimited Elements for Elementor 300K+ · 4.8★ (525) wp.org #7 3 too low 5 Redux Framework 900K+ · 4.4★ (273) wp.org #5 6 AMP for WP – Accelerated Mobile Pages 70K+ · 4.4★ (1319) wp.org #9 3 too low 7 Advanced File Manager – Ultimate File Manager for WordPress And Document Library Solution 100K+ · 4.8★ (442) wp.org #10 3 too low 8 HTML5 Video Player – embed fast, responsive videos with ease 20K+ · 4.6★ (195) wp.org #14 6 too low 9 3D Viewer – Turn Product Pages into Interactive 3D Experiences 9K+ · 4.7★ (24) wp.org #8 1 too high 10 Button Block – Stylish buttons that get more clicks 5K+ · 5.0★ (7) wp.org #6 4 too high 11 HTML5 Audio Player – The Ultimate No-Code Podcast, MP3 & Audio Player 10K+ · 4.6★ (169) wp.org #23 12 too low 12 Colibri Page Builder 80K+ · 4.4★ (80) wp.org #20 8 too low 13 SEO Optimized Images 10K+ · 4.0★ (27) wp.org #12 1 too high 14 Coming Soon Maintenance Mode 6K+ · 4.7★ (3) wp.org #4 10 too high 15 Easy Google Adsense and Banner Ads Manager – AdsforWP 1K+ · 4.6★ (43) wp.org #18 3 too low 16 Video Player for YouTube – Embed Videos Your Visitors Will Love to Watch 1K+ · 4.8★ (12) wp.org #15 1 too high 17 Snow Monkey Blocks 30K+ · 4.4★ (7) wp.org #11 6 too high 18 bunny.net – WordPress CDN Plugin 10K+ · 3.1★ (22) wp.org #13 5 too high 19 Advanced Post Block – Display Your Posts Exactly How You Want 10K+ · 4.2★ (17) wp.org #22 3 too low 20 GSlider Blocks 1K+ · 5.0★ (7) wp.org #17 ↓1 3 too high 21 Tripzzy – Travel Engine System 100+ · 4.9★ (7) wp.org #24 3 too low 22 Embed Lottie Player – bring your pages to life with animation 4K+ · 5.0★ (4) wp.org #19 3 too high 23 DesignSetGo 8K+ · 5.0★ (3) wp.org #21 2 too high 24 Desert Companion 10K+ · 3.7★ (3) wp.org #16 ↑1 8 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.