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wp.org search vs our merit ranking: “block attributes”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “block attributes”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20. 2 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Block Data Attribute shows at wp.org #11 but places #22 on merit, a gap of 11 places. Its 300+ installs carry it up the search order; its 5.0★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Custom Block Builder – Lazy Blocks places #11 on merit, 4.9★ from 80 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Attributes for Blocks 4K+ · 5.0★ (21) wp.org #1 2 The Icon Block 40K+ · 5.0★ (29) wp.org #2 3 Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (333) wp.org #3 ↑1 4 Block Visibility — Conditional Visibility Control for the Block Editor 40K+ · 4.9★ (108) wp.org #4 ↓1 5 Otter Blocks – Gutenberg Blocks, Page Builder for Gutenberg Editor & FSE 300K+ · 4.7★ (251) wp.org #5 6 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5038) wp.org #7 ↑1 1 too low 7 Gutenberg Essential Blocks – Page Builder for Gutenberg Blocks & Patterns 100K+ · 4.9★ (216) wp.org #10 ↓1 3 too low 8 Flexible Table Block 40K+ · 4.9★ (34) wp.org #8 ↓1 9 Nexter Blocks – Gutenberg Blocks, Page Builder & AI Website Builder 9K+ · 4.8★ (90) wp.org #9 10 Meta Field Block – Display Custom Fields for ACF, Meta Box and More 10K+ · 5.0★ (57) wp.org #12 2 too low 11 Custom Block Builder – Lazy Blocks 20K+ · 4.9★ (80) wp.org #22 ↓1 11 too low 12 Spectra Blocks – AI Website Builder for the Block Editor 60K+ · 4.6★ (53) wp.org #14 ↓3 2 too low 13 SimpLy Gallery 40K+ · 4.8★ (118) wp.org #23 10 too low 14 Button Block – Stylish buttons that get more clicks 5K+ · 5.0★ (7) wp.org #6 8 too high 15 Create Block Theme 20K+ · 4.8★ (38) wp.org #17 ↓2 2 too low 16 Code Block Pro – Beautiful Syntax Highlighting 10K+ · 4.8★ (50) wp.org #20 ↓1 4 too low 17 Breadcrumb Block 2K+ · 5.0★ (14) wp.org #15 ↓1 2 too high 18 Hyperlink Group Block 7K+ · 4.3★ (14) wp.org #13 5 too high 19 Highlighting Code Block 10K+ · 4.5★ (20) wp.org #19 ↓2 20 Embed YouTube Block – Fast Loading Videos, Shorts & Playlists 6K+ · 5.0★ (16) wp.org #21 ↓1 1 too low 21 Block Logic – Full Block Display Control 300+ · 5.0★ (13) wp.org #24 ↓1 3 too low 22 Block Data Attribute 300+ · 5.0★ (4) wp.org #11 ↓1 11 too high 23 VK Blocks 100K+ · 4.8★ (6) wp.org #16 7 too high 24 Easy Tabs Block – Smart, Lightweight & Responsive Tabs for the Block Editor 1K+ · 5.0★ (5) wp.org #18 6 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.