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wp.org search vs our merit ranking: “blocked youtube videos”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “blocked youtube videos”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Lean Player – Video and Audio Player with Playlist for WordPress, Elementor and Gutenberg shows at wp.org #8 but places #19 on merit, a gap of 11 places. Its 2K+ installs carry it up the search order; its 4.7★ average from 6 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

SEOPress – AI SEO Plugin & On-site SEO places #12 on merit, 4.8★ from 1,268 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Embed Plus for YouTube Gallery, Livestream and Lazy Loading with Facades 100K+ · 4.6★ (572) wp.org #1 2 Video Gallery – YouTube Gallery, Playlist & Video Grid 2K+ · 4.9★ (128) wp.org #2 3 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1,668) wp.org #3 4 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2,409) wp.org #4 5 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #7 ↓1 wp.org ranks it 2 places below merit 6 Security Optimizer – The All-In-One Protection Plugin 1M+ · 4.5★ (158) wp.org #5 wp.org ranks it 1 place above merit 7 Tutor LMS – eLearning and online course solution 100K+ · 4.4★ (591) wp.org #10 ↓3 wp.org ranks it 3 places below merit 8 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1,680) wp.org #12 ↓3 wp.org ranks it 4 places below merit 9 Broken Link Checker by AIOSEO – Find & Fix Broken Internal, External & Video Links 200K+ · 3.8★ (87) wp.org #6 ↓2 wp.org ranks it 3 places above merit 10 FV Flowplayer Video Player 10K+ · 4.4★ (90) wp.org #9 ↑1 wp.org ranks it 1 place above merit 11 SimpLy Gallery 40K+ · 4.8★ (118) wp.org #11 ↑5 12 SEOPress – AI SEO Plugin & On-site SEO 300K+ · 4.8★ (1,268) wp.org #18 wp.org ranks it 6 places below merit 13 PixelYourSite – Your smart PIXEL (TAG) & API Manager 400K+ · 4.3★ (281) wp.org #14 wp.org ranks it 1 place below merit 14 Gravity Booster – Styles & Layouts for Gravity Forms 30K+ · 4.6★ (199) wp.org #19 ↓4 wp.org ranks it 5 places below merit 15 Gutenberg Essential Blocks – Page Builder for Gutenberg Blocks & Patterns 100K+ · 4.9★ (216) wp.org #21 wp.org ranks it 6 places below merit 16 WpStream – Live Streaming, Video on Demand, Pay Per View 3K+ · 4.8★ (78) wp.org #16 ↓3 17 Event Tickets and Registration 90K+ · 3.5★ (236) wp.org #17 18 VdoCipher: Secure Video Player and Hosting 2K+ · 4.2★ (14) wp.org #13 ↓2 wp.org ranks it 5 places above merit 19 Lean Player – Video and Audio Player with Playlist for WordPress, Elementor and Gutenberg 2K+ · 4.7★ (6) wp.org #8 wp.org ranks it 11 places above merit 20 SmartVideo – Video Player and CDN 1K+ · 4.1★ (19) wp.org #15 ↓3 wp.org ranks it 5 places above merit 21 Cookie Choices (for EU Cookie Law & GDPR) 9K+ · 4.5★ (35) wp.org #24 wp.org ranks it 3 places below merit 22 ShapedGallery – Photo Gallery, Image Gallery, Video Gallery & Lightbox 1K+ · 4.0★ (12) wp.org #22 ↓4 23 Kansleri Cookie Consent 1K+ · 5.0★ (7) wp.org #23 ↓4 24 Livid – Video Hosting 300+ · 5.0★ (3) wp.org #20 ↓3 wp.org ranks it 4 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.