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wp.org search vs our merit ranking: “blog writing”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “blog writing”, we and wp.org disagree on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

AI Blog Automator shows at wp.org #9 but places #22 on merit, a gap of 13 places. Its 100+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Blog2Social: Social Media Auto Post & Scheduler places #12 on merit, 4.5★ from 2107 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Print My Blog – Print, PDF, & eBook Converter WordPress Plugin 8K+ · 4.8★ (115) wp.org #2 1 too low 2 Disable Blog 20K+ · 4.7★ (14) wp.org #1 1 too high 3 SEO WRITING – AI Writer for SEO & AI Search 20K+ · 4.9★ (120) wp.org #3 4 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14388) wp.org #5 ↓1 1 too low 5 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27820) wp.org #6 1 too low 6 Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (333) wp.org #4 ↑3 2 too high 7 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8712) wp.org #11 ↑2 4 too low 8 WPVibe – MCP Server for WordPress, works with Claude, ChatGPT & other AI MCP agents 100K+ · 5.0★ (202) wp.org #10 ↑1 2 too low 9 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1680) wp.org #14 ↑1 5 too low 10 Ultimate Post Kit – Elementor Post Grid, Post Carousel, Post Slider & Blog Layout Widgets 30K+ · 4.8★ (58) wp.org #8 ↑1 2 too high 11 Smart Post – Post Grid, Post Carousel, Post Slider Gutenberg Blocks for Blog & News 20K+ · 4.7★ (210) wp.org #12 1 too low 12 Blog2Social: Social Media Auto Post & Scheduler 40K+ · 4.5★ (2107) wp.org #19 ↑1 7 too low 13 GetGenie – AI SEO Assistant & Content Writer with Keyword Research, AEO & GEO 70K+ · 4.8★ (119) wp.org #13 ↑1 14 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #17 ↑7 3 too low 15 B Blog-in-Blog 800+ · 5.0★ (16) wp.org #7 ↓2 8 too high 16 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #22 6 too low 17 MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) 2M+ · 4.5★ (3158) wp.org #20 ↓3 3 too low 18 Beaver Builder Page Builder – Drag and Drop Website Builder 100K+ · 4.7★ (394) wp.org #24 6 too low 19 BlockSpare – Gutenberg Blocks, AI Content Generator & Site Builder for news, magazine, blog and business sites 10K+ · 4.8★ (34) wp.org #16 3 too high 20 TemplateSpare – No-Code Website Templates, Demo Importer & Site Migration for News, Magazine & Blog 10K+ · 4.3★ (6) wp.org #15 5 too high 21 Volteruno – AI Blog Auto-Publish 60+ · 4.0★ (4) wp.org #21 ↓3 22 AI Blog Automator 100+ · 5.0★ (1) wp.org #9 ↓1 13 too high 23 Elementor Post Grid – News, Magazine & Blog Builder – Ansar Elements 200+ · 5.0★ (2) wp.org #23 ↓2 24 Useful Blocks 10K+ · 5.0★ (1) wp.org #18 ↑1 6 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.