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wp.org search vs our merit ranking: “blogger importer”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “blogger importer”, we agree with wp.org on the top plugin, and our order differs from theirs on 15 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Bat Importer for Blogger – Unlimited & Free Blogger Importer shows at wp.org #7 but places #18 on merit, a gap of 11 places. Its 10+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WP Event Aggregator: Import Eventbrite events, Meetup events, social events and any iCal Events into Event Calendar places #10 on merit, 4.6★ from 54 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Blogger Importer Extended 4K+ · 4.7★ (131) wp.org #1 2 WP Ultimate CSV Importer – WordPress CSV, XML & Excel Import Export 20K+ · 4.4★ (593) wp.org #4 wp.org ranks it 2 places below merit 3 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5,232) wp.org #6 wp.org ranks it 3 places below merit 4 Envira Gallery – Image Photo Gallery, Albums, Video Gallery, Slideshows & More 100K+ · 4.7★ (1,598) wp.org #10 wp.org ranks it 6 places below merit 5 Blogger Importer 50K+ · 3.1★ (57) wp.org #5 6 BtW Importer – Free Blogger/Blogspot Migration 600+ · 5.0★ (4) wp.org #3 ↓1 wp.org ranks it 3 places above merit 7 Blogger To WordPress 3K+ · 4.2★ (26) wp.org #8 ↓1 wp.org ranks it 1 place below merit 8 Recipe Card Blocks Lite 10K+ · 4.8★ (20) wp.org #15 wp.org ranks it 7 places below merit 9 Fathom Analytics for WP 10K+ · 4.8★ (25) wp.org #18 ↓2 wp.org ranks it 9 places below merit 10 WP Event Aggregator: Import Eventbrite events, Meetup events, social events and any iCal Events into Event Calendar 1K+ · 4.6★ (54) wp.org #21 ↓1 wp.org ranks it 11 places below merit 11 Feed Importer for Blogger 300+ · 5.0★ (1) wp.org #2 ↑1 wp.org ranks it 9 places above merit 12 Import Meetup Events – Meetup Sync & Event Aggregator for WordPress 300+ · 4.7★ (19) wp.org #23 ↓1 wp.org ranks it 11 places below merit 13 affiliate-toolkit – Multi-Network Affiliate & Amazon Product Display 2K+ · 4.5★ (22) wp.org #24 ↓1 wp.org ranks it 11 places below merit 14 TemplateSpare – No-Code Website Templates, Demo Importer & Site Migration for News, Magazine & Blog 10K+ · 4.3★ (6) wp.org #12 wp.org ranks it 2 places above merit 15 RS WP Book Showcase – A Complete Book Catalogue & Library System 1K+ · 3.9★ (25) wp.org #22 ↓1 wp.org ranks it 7 places below merit 16 Vireo Analytics – Cookieless WordPress Stats & Google Analytics Alternative 20+ · 5.0★ (6) wp.org #20 wp.org ranks it 4 places below merit 17 Blogger Import Wizard – Blogger to WordPress Importer 70+ · 5.0★ (2) wp.org #9 wp.org ranks it 8 places above merit 18 Bat Importer for Blogger – Unlimited & Free Blogger Importer 10+ · 5.0★ (1) wp.org #7 ↑1 wp.org ranks it 11 places above merit 19 C Creativ Demo Importer 2K+ · 0.0★ (0) wp.org #11 wp.org ranks it 8 places above merit 20 N Novex Demo Importer 70+ · 0.0★ (0) wp.org #14 wp.org ranks it 6 places above merit 21 BlogPort Migrator for Blogger 10+ · 5.0★ (1) wp.org #13 ↓1 wp.org ranks it 8 places above merit 22 Sugeng Offline Migrator for Blogger 10+ · 0.0★ (0) wp.org #17 wp.org ranks it 5 places above merit 23 Blog Porter – Blog Migration Importer 20+ · 5.0★ (1) wp.org #16 ↑2 wp.org ranks it 7 places above merit 24 Sparkle Demo Importer 5K+ · 5.0★ (1) wp.org #19 wp.org ranks it 5 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.