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wp.org search vs our merit ranking: “booster for woocommerce”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “booster for woocommerce”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Catalog Booster & Product Catalog Mode for WooCommerce shows at wp.org #6 but places #23 on merit, a gap of 17 places. Its 1K+ installs carry it up the search order; its 2.5★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Email Marketing for WooCommerce by Omnisend places #12 on merit, 4.9★ from 169 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Booster for WooCommerce – PDF Invoices, Abandoned Cart, Variation Swatches & 100+ Tools 30K+ · 4.6★ (535) wp.org #1 2 SEO Booster 800+ · 4.8★ (54) wp.org #3 wp.org ranks it 1 place below merit 3 Custom Order Numbers for WooCommerce 20K+ · 4.2★ (25) wp.org #2 wp.org ranks it 1 place above merit 4 TrackShip for WooCommerce 5K+ · 4.7★ (52) wp.org #4 5 Speed Booster Pack ⚡ PageSpeed Optimization Suite 8K+ · 4.3★ (186) wp.org #5 ↑6 6 Autoptimize 800K+ · 4.7★ (1,428) wp.org #10 ↑2 wp.org ranks it 4 places below merit 7 Weight Based Shipping for WooCommerce 50K+ · 4.6★ (83) wp.org #7 ↑3 8 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7,322) wp.org #12 ↓6 wp.org ranks it 4 places below merit 9 10Web Booster – Website speed optimization, Cache & Page Speed optimizer 60K+ · 4.6★ (405) wp.org #11 ↓2 wp.org ranks it 2 places below merit 10 Asset CleanUp: Page Speed Booster 100K+ · 4.9★ (1,564) wp.org #17 wp.org ranks it 7 places below merit 11 CartFlows – Funnel Builder & Checkout Plugin for WooCommerce 200K+ · 4.8★ (518) wp.org #15 wp.org ranks it 4 places below merit 12 Email Marketing for WooCommerce by Omnisend 40K+ · 4.9★ (169) wp.org #20 ↑1 wp.org ranks it 8 places below merit 13 Waitlist Woocommerce ( Back in stock notifier ) 4K+ · 4.6★ (113) wp.org #18 wp.org ranks it 5 places below merit 14 Product Badge, Label, Countdown Timer for WooCommerce – Sale Booster 5K+ · 4.8★ (30) wp.org #13 wp.org ranks it 1 place above merit 15 Addon Elements for Elementor (formerly Elementor Addon Elements) 80K+ · 4.8★ (172) wp.org #23 ↑1 wp.org ranks it 8 places below merit 16 Store Toolkit – WooCommerce Extensions, Quick Enhancements & Handy Tools 8K+ · 4.8★ (44) wp.org #16 17 StoreGrowth – Upsell, BOGO, Quick View, Direct Checkout & Side Cart for WooCommerce 2K+ · 5.0★ (7) wp.org #8 ↓1 wp.org ranks it 9 places above merit 18 YaySMTP – WP Mail SMTP with Email Logs, Tracking & Reports 10K+ · 4.9★ (45) wp.org #22 wp.org ranks it 4 places below merit 19 Csomagpontok és Címkék WooCommerce-hez 7K+ · 5.0★ (27) wp.org #21 ↓1 wp.org ranks it 2 places below merit 20 YayExtra – WooCommerce Extra Product Options 1K+ · 4.8★ (24) wp.org #24 wp.org ranks it 4 places below merit 21 Core Web Vitals & PageSpeed Booster 1K+ · 3.9★ (15) wp.org #14 wp.org ranks it 7 places above merit 22 Auto Ping Booster 900+ · 4.0★ (4) wp.org #9 ↓1 wp.org ranks it 13 places above merit 23 Catalog Booster & Product Catalog Mode for WooCommerce 1K+ · 2.5★ (4) wp.org #6 ↓1 wp.org ranks it 17 places above merit 24 Baidu Ping Booster 40+ · 5.0★ (1) wp.org #19 wp.org ranks it 5 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.