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wp.org search vs our merit ranking: “bulk summary”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “bulk summary”, we agree with wp.org on the top plugin, and our order differs from theirs on 14 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Bulk Page Duplicator shows at wp.org #5 but places #19 on merit, a gap of 14 places. Its 500+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Post Views Counter places #7 on merit, 4.9★ from 1238 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 BEAR – Bulk Editor for WooCommerce Professional. AI assistant on board (MCP Server) 30K+ · 4.7★ (228) wp.org #1 2 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27820) wp.org #2 3 PDF Invoices & Packing Slips for WooCommerce 300K+ · 5.0★ (1865) wp.org #4 1 too low 4 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #3 1 too high 5 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5210) wp.org #6 1 too low 6 Kraken.io Image Optimizer – Compress, Convert to WebP & AVIF, Resize & Bulk Optimize 10K+ · 4.5★ (119) wp.org #10 4 too low 7 Post Views Counter 100K+ · 4.9★ (1238) wp.org #19 12 too low 8 Advanced Order Export For WooCommerce 100K+ · 5.0★ (350) wp.org #18 ↓1 10 too low 9 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #17 ↓4 8 too low 10 Share Buttons & AI-powered Summaries 1K+ · 5.0★ (16) wp.org #7 3 too high 11 Broken Link Checker 500K+ · 3.8★ (605) wp.org #16 ↑2 5 too low 12 404 to 301 – Redirect Manager, 301 Redirection, 404 Error Logs & 404 Monitoring 100K+ · 4.7★ (321) wp.org #24 ↓3 12 too low 13 Coupon Affiliates – Affiliate Plugin for WooCommerce 5K+ · 4.9★ (77) wp.org #23 ↑1 10 too low 14 Price by Quantity & Bulk Quantity Discounts for WooCommerce 1K+ · 4.8★ (16) wp.org #14 ↑2 15 Gravity Forms Zero Spam 100K+ · 4.3★ (24) wp.org #22 ↑1 7 too low 16 Discount Rules for WooCommerce – Disco | Dynamic Pricing, Conditions, Bulk, Bundle, BOGO 5K+ · 4.2★ (9) wp.org #11 ↑1 5 too high 17 AI Product Tools – Bulk Product Content Generator & AI Toolkit for WooCommerce 500+ · 4.8★ (16) wp.org #20 3 too low 18 WPSummarize – AI Summaries with key takeaways for your posts 100+ · 5.0★ (6) wp.org #12 ↑2 6 too high 19 Bulk Page Duplicator 500+ · 5.0★ (2) wp.org #5 14 too high 20 SheetsPilot – AI Spreadsheet Bulk Edit for Posts, WooCommerce Products & SEO 700+ · 5.0★ (4) wp.org #15 ↓4 5 too high 21 Users Bulk Delete With Preview 100+ · 5.0★ (2) wp.org #8 13 too high 22 Bulk Auto Image Title Attribute (Image Title tag) optimizer (Image SEO) 900+ · 3.6★ (5) wp.org #9 13 too high 23 Ordessa – FAQ & Accordion Block with Bulk Add 100+ · 5.0★ (2) wp.org #13 ↑2 10 too high 24 Bulk Interlinking Tool 20+ · 0.0★ (0) wp.org #21 ↑1 3 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.