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wp.org search vs our merit ranking: “business quotes”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “business quotes”, we and wp.org disagree on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Easy Invoice – Invoice Generator, PDF Quotes & Payments shows at wp.org #10 but places #22 on merit, a gap of 12 places. Its 500+ installs carry it up the search order; its 4.4★ average from 7 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Rich Showcase for Google Reviews places #11 on merit, 4.9★ from 1,625 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 GeoDirectory – WP Business Directory Plugin and Classified Listings Directory 10K+ · 4.8★ (716) wp.org #2 ↓1 wp.org ranks it 1 place below merit 2 Auto Publish for Google My Business 9K+ · 4.9★ (38) wp.org #1 ↑12 wp.org ranks it 1 place above merit 3 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14,389) wp.org #4 ↓1 wp.org ranks it 1 place below merit 4 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7,322) wp.org #6 ↓1 wp.org ranks it 2 places below merit 5 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3,224) wp.org #9 wp.org ranks it 4 places below merit 6 Jetpack CRM – Clients, Leads, Invoices, Billing, Email Marketing, & Automation 30K+ · 4.3★ (152) wp.org #7 ↑1 wp.org ranks it 1 place below merit 7 CatalogX Product Catalog, Product Enquiry & Quotes for WooCommerce 5K+ · 4.2★ (60) wp.org #5 ↓1 wp.org ranks it 2 places above merit 8 Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1,398) wp.org #11 wp.org ranks it 3 places below merit 9 SureForms – Contact Form Builder, AI Forms, Payment Form, Survey & Quiz 500K+ · 4.8★ (102) wp.org #8 ↓2 wp.org ranks it 1 place above merit 10 Quotes and Tips by BestWebSoft 1K+ · 4.5★ (11) wp.org #3 ↓1 wp.org ranks it 7 places above merit 11 Rich Showcase for Google Reviews 100K+ · 4.9★ (1,625) wp.org #19 ↑1 wp.org ranks it 8 places below merit 12 B2BKing — Ultimate WooCommerce B2B and Wholesale Plugin — Wholesale Prices, Bulk Order Form & More 10K+ · 4.9★ (109) wp.org #12 13 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #14 ↑4 wp.org ranks it 1 place below merit 14 Stylish Cost Calculator – Quote Generator, Lead Gen & Price Estimator 1K+ · 4.8★ (175) wp.org #13 ↑1 wp.org ranks it 1 place above merit 15 Site Reviews 60K+ · 4.9★ (378) wp.org #17 wp.org ranks it 2 places below merit 16 Unlimited Elements for Elementor 300K+ · 4.8★ (525) wp.org #18 ↓1 wp.org ranks it 2 places below merit 17 MultiVendorX – WooCommerce Multivendor Marketplace AI Powered Solutions 2K+ · 4.8★ (432) wp.org #23 wp.org ranks it 6 places below merit 18 Qi Addons For Elementor 200K+ · 4.8★ (205) wp.org #21 wp.org ranks it 3 places below merit 19 Sliced Invoices – WordPress Invoice Plugin 4K+ · 4.6★ (117) wp.org #20 ↓1 wp.org ranks it 1 place below merit 20 Cozy Blocks – Website Builder & Business Growth Toolkit | Popups, Lead Forms & Inbox 6K+ · 4.6★ (21) wp.org #15 wp.org ranks it 5 places above merit 21 Freight Shipping Quote – Simplify Shipping Cost Requests 300+ · 4.7★ (16) wp.org #16 wp.org ranks it 5 places above merit 22 Easy Invoice – Invoice Generator, PDF Quotes & Payments 500+ · 4.4★ (7) wp.org #10 wp.org ranks it 12 places above merit 23 Genolve – AI Business Graphics, Images & Video 100+ · 5.0★ (3) wp.org #24 ↓1 wp.org ranks it 1 place below merit 24 Enquiry Cart For WooCommerce – Request a Quote 100+ · 5.0★ (1) wp.org #22 wp.org ranks it 2 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.