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wp.org search vs our merit ranking: “change url”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “change url”, we and wp.org disagree on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Advance Canonical URL shows at wp.org #11 but places #20 on merit, a gap of 9 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

All-In-One Security (AIOS) – Security and Firewall places #12 on merit, 4.7★ from 1720 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Featured Image from URL (FIFU) 60K+ · 4.6★ (264) wp.org #2 1 too low 2 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5042) wp.org #3 1 too low 3 Schedule Post Changes With PublishPress Future: Unpublish, Delete, Change Status, Trash, Change Categories 100K+ · 4.5★ (172) wp.org #4 ↓1 1 too low 4 URL Shortify – Simple and Easy URL Shortener 10K+ · 4.7★ (169) wp.org #5 ↓1 1 too low 5 Simple History – Track, Log, and Audit WordPress Changes 300K+ · 4.9★ (492) wp.org #7 ↓2 2 too low 6 Admin login URL Change 2K+ · 5.0★ (4) wp.org #1 5 too high 7 PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links 200K+ · 4.8★ (1321) wp.org #9 2 too low 8 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27820) wp.org #13 5 too low 9 Export All URLs 50K+ · 4.6★ (94) wp.org #10 1 too low 10 Remove Category URL – Remove ‘category’ base from category permalinks 40K+ · 4.3★ (61) wp.org #8 ↓2 2 too high 11 All In One Login 60K+ · 3.6★ (35) wp.org #6 ↑1 5 too high 12 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #19 7 too low 13 Translate WordPress with GTranslate 900K+ · 4.9★ (4962) wp.org #24 ↓6 11 too low 14 Go Live Update Urls 90K+ · 4.5★ (59) wp.org #15 ↓4 1 too low 15 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #22 7 too low 16 PublishPress Revisions: Duplicate Posts, Submit, Approve and Schedule Content Changes 10K+ · 4.6★ (66) wp.org #23 ↓6 7 too low 17 Export Media URLs 8K+ · 5.0★ (29) wp.org #20 ↓4 3 too low 18 Coupons & Add to Cart by URL Links for WooCommerce 2K+ · 5.0★ (10) wp.org #17 ↓3 1 too high 19 Change Price Title for WooCommerce 3K+ · 3.8★ (10) wp.org #12 ↓3 7 too high 20 Advance Canonical URL 1K+ · 5.0★ (4) wp.org #11 ↓3 9 too high 21 Show Pages URL List 1K+ · 4.4★ (8) wp.org #18 ↓3 3 too high 22 Change Author Link Structure 600+ · 5.0★ (4) wp.org #14 ↓2 8 too high 23 Remove Taxonomy URL 1K+ · 4.2★ (6) wp.org #16 ↓3 7 too high 24 U URL Replace 400+ · 5.0★ (2) wp.org #21 ↓2 3 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.