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wp.org search vs our merit ranking: “clone custom post type”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “clone custom post type”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WP Clone any post type shows at wp.org #7 but places #23 on merit, a gap of 16 places. Its 400+ installs carry it up the search order; its 3.7★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Migrate Guru – Site Migration & Cloning places #12 on merit, 4.9★ from 1645 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Advanced Custom Fields (ACF®) 2M+ · 4.5★ (1440) wp.org #1 2 Custom Sidebars – Dynamic Sidebar Classic Widget Area Manager 100K+ · 4.7★ (1028) wp.org #6 ↑2 4 too low 3 Post Duplicator 200K+ · 4.8★ (80) wp.org #4 ↓2 1 too low 4 Duplicate Post 300K+ · 4.9★ (1624) wp.org #10 ↓1 6 too low 5 Category AJAX Filter – Posts, Custom Post Types & Product Filter 6K+ · 4.9★ (158) wp.org #8 ↓2 3 too low 6 Folders – Unlimited Folders to Organize Media Library Folder, Pages, Posts, File Manager 90K+ · 5.0★ (1527) wp.org #14 ↓1 8 too low 7 Duplicate Post – duplicate pages, copy content, clone posts 5K+ · 4.7★ (7) wp.org #2 ↑8 5 too high 8 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8712) wp.org #16 ↑8 8 too low 9 Post Type Transfer 2K+ · 5.0★ (7) wp.org #3 6 too high 10 Clone Posts 10K+ · 4.3★ (22) wp.org #5 ↓1 5 too high 11 Secure Custom Fields 100K+ · 4.8★ (69) wp.org #9 ↓4 2 too high 12 Migrate Guru – Site Migration & Cloning 200K+ · 4.9★ (1645) wp.org #23 ↓7 11 too low 13 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #13 ↑4 14 Wicked Folders – Folder Organizer for Pages, Posts, and Custom Post Types 20K+ · 4.9★ (56) wp.org #12 2 too high 15 Duplicate Page 3M+ · 4.8★ (467) wp.org #15 ↓1 16 All-in-One WP Migration and Backup 5M+ · 4.5★ (7676) wp.org #21 5 too low 17 Advanced Custom Fields: Extended 100K+ · 4.8★ (132) wp.org #19 2 too low 18 Duplicate Page and Post 70K+ · 4.6★ (29) wp.org #11 7 too high 19 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #24 ↓3 5 too low 20 Meta Box – A Framework for Dynamic Websites 500K+ · 4.8★ (165) wp.org #20 21 Advanced Custom Fields: Font Awesome Field 90K+ · 4.9★ (36) wp.org #18 3 too high 22 WP Ultimate Post Grid 4K+ · 4.4★ (32) wp.org #22 ↑1 23 WP Clone any post type 400+ · 3.7★ (3) wp.org #7 16 too high 24 Clone / Duplicate Orders for WooCommerce 1K+ · 5.0★ (2) wp.org #17 ↓2 7 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.