Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “clone data”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “clone data”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20. 3 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Duplicate Post – duplicate pages, copy content, clone posts shows at wp.org #6 but places #20 on merit, a gap of 14 places. Its 5K+ installs carry it up the search order; its 4.7★ average from 7 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Translate WordPress with GTranslate places #12 on merit, 4.9★ from 4962 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 WP STAGING – Backups & Restore, Migration & Clone Plugin – Cloud Backups, Scheduled Backups 100K+ · 4.8★ (2470) wp.org #1 2 Backuply – Backup, Restore, Migrate and Clone 600K+ · 4.5★ (135) wp.org #2 3 Migrate Guru – Site Migration & Cloning 200K+ · 4.9★ (1645) wp.org #5 2 too low 4 Duplicator – Backups & Migration Plugin – Cloud Backups, Scheduled Backups, & More 1M+ · 4.9★ (4940) wp.org #3 1 too high 5 Clone 40K+ · 4.1★ (339) wp.org #4 1 too high 6 All-in-One WP Migration and Backup 5M+ · 4.5★ (7676) wp.org #8 ↓2 2 too low 7 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8706) wp.org #10 ↓2 3 too low 8 Advanced Custom Fields (ACF®) 2M+ · 4.5★ (1440) wp.org #7 1 too high 9 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #9 10 Members – Membership & User Role Editor Plugin 300K+ · 4.9★ (1281) wp.org #17 ↓2 7 too low 11 Duplicate Page 3M+ · 4.8★ (466) wp.org #12 ↓1 1 too low 12 Translate WordPress with GTranslate 900K+ · 4.9★ (4962) wp.org #22 10 too low 13 WPVibe – MCP Server for WordPress, works with Claude, ChatGPT & other AI MCP agents 100K+ · 5.0★ (195) wp.org #21 8 too low 14 Post Duplicator 200K+ · 4.8★ (80) wp.org #15 ↑1 1 too low 15 Prime Mover – Backup and Migration 10K+ · 5.0★ (141) wp.org #23 8 too low 16 GDPR Cookie Compliance – Cookie Banner, Cookie Consent, Cookie Notice for CCPA, EU Cookie Law 300K+ · 4.6★ (205) wp.org #20 ↓1 4 too low 17 BlogVault Backup & Staging 80K+ · 4.6★ (332) wp.org #24 7 too low 18 Total Upkeep – WordPress Backup Plugin plus Restore & Migrate by BoldGrid 40K+ · 4.8★ (442) wp.org #18 19 1-Click WordPress Migration Plugin – Backup, Migrate & Clone 400+ · 4.5★ (40) wp.org #16 ↑1 3 too high 20 Duplicate Post – duplicate pages, copy content, clone posts 5K+ · 4.7★ (7) wp.org #6 ↑7 14 too high 21 D Data Exchange for WooCommerce and 1C:Enterprise/1С:Предприятие 1K+ · 4.6★ (29) wp.org #14 7 too high 22 WP Duplicate Page 60K+ · 4.2★ (16) wp.org #19 ↑1 3 too high 23 Simple Export Import for ACF Data 1K+ · 3.4★ (16) wp.org #13 ↓1 10 too high 24 Clone Gravity Form Entry 90+ · 4.3★ (3) wp.org #11 ↓1 13 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.