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wp.org search vs our merit ranking: “coming soon badge”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “coming soon badge”, we and wp.org disagree on the top plugin, and our order differs from theirs on 15 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Products Coming Soon for WooCommerce shows at wp.org #3 but places #16 on merit, a gap of 13 places. Its 700+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Anti-Spam, Spam FireWall by CleanTalk places #1 on merit, 4.8★ from 3,224 reviews, but shows at wp.org #8. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3,224) wp.org #8 ↑6 wp.org ranks it 7 places below merit 2 Product Labels For Woocommerce (Sale Badges) 10K+ · 4.7★ (55) wp.org #4 wp.org ranks it 2 places below merit 3 Coming Soon Badges for WooCommerce 1K+ · 5.0★ (4) wp.org #1 wp.org ranks it 2 places above merit 4 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1,680) wp.org #10 ↓1 wp.org ranks it 6 places below merit 5 Masteriyo LMS – LMS Course Builder, Quizzes & Certificates 6K+ · 4.8★ (185) wp.org #7 ↑1 wp.org ranks it 2 places below merit 6 Product Badge, Label, Countdown Timer for WooCommerce – Sale Booster 5K+ · 4.8★ (30) wp.org #6 7 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #12 wp.org ranks it 5 places below merit 8 WPCode – Insert Headers and Footers + Custom Code Snippets – WordPress Code Manager 3M+ · 4.9★ (1,919) wp.org #14 ↓1 wp.org ranks it 6 places below merit 9 Coming Soon Products for WooCommerce 600+ · 4.2★ (5) wp.org #2 wp.org ranks it 7 places above merit 10 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (412) wp.org #15 wp.org ranks it 5 places below merit 11 Events Manager – Calendar, Bookings, Tickets, Appointments and more! 60K+ · 4.2★ (551) wp.org #16 ↓1 wp.org ranks it 5 places below merit 12 Supreme Modules Lite – Divi Theme, Extra Theme and Divi Builder 100K+ · 4.8★ (109) wp.org #17 ↓1 wp.org ranks it 5 places below merit 13 Back In Stock Notifier for WooCommerce | WooCommerce Waitlist Pro 20K+ · 4.7★ (122) wp.org #22 wp.org ranks it 9 places below merit 14 WPC Badge Management for WooCommerce 2K+ · 4.5★ (8) wp.org #5 wp.org ranks it 9 places above merit 15 Advanced Media Offloader – Offload Media to Amazon S3, Cloudflare R2, DigitalOcean Spaces & More 8K+ · 4.7★ (48) wp.org #19 wp.org ranks it 4 places below merit 16 Products Coming Soon for WooCommerce 700+ · 5.0★ (2) wp.org #3 wp.org ranks it 13 places above merit 17 aBlocks – Gutenberg Blocks, User Dashboard Builder, Popup Builder, Form Builder & Animation Builder 2K+ · 5.0★ (26) wp.org #21 ↑2 wp.org ranks it 4 places below merit 18 Product Badges For WooCommerce 700+ · 5.0★ (6) wp.org #9 ↓2 wp.org ranks it 9 places above merit 19 Easy Bootstrap Shortcode 6K+ · 4.0★ (50) wp.org #24 ↓6 wp.org ranks it 5 places below merit 20 AI 60K+ · 4.2★ (10) wp.org #18 wp.org ranks it 2 places above merit 21 Cool Coming Soon 100+ · 0.0★ (0) wp.org #11 ↓1 wp.org ranks it 10 places above merit 22 Simple Coming Soon 60+ · 0.0★ (0) wp.org #13 ↓2 wp.org ranks it 9 places above merit 23 Standby – Coming Soon & Maintenance 20+ · 0.0★ (0) wp.org #20 wp.org ranks it 3 places above merit 24 WP Maintenance Mode & Site Under Construction 3K+ · 3.5★ (4) wp.org #23 ↓2 wp.org ranks it 1 place above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.