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wp.org search vs our merit ranking: “contribute”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “contribute”, we agree with wp.org on the top plugin, and our order differs from theirs on 5 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

One Click Demo Import shows at wp.org #16 but places #24 on merit, a gap of 8 places. Its 1M+ installs carry it up the search order; its 4.3★ average from 79 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Contact Form 7 10M+ · 4.0★ (2186) wp.org #1 2 WooCommerce 7M+ · 4.5★ (4833) wp.org #2 3 LiteSpeed Cache 7M+ · 4.8★ (2778) wp.org #3 4 Spectra Legacy – Gutenberg Blocks 1M+ · 4.7★ (1872) wp.org #4 5 Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ · 4.4★ (1445) wp.org #5 6 Yoast Duplicate Post 3M+ · 4.7★ (538) wp.org #6 ↑2 7 SVG Support 1M+ · 4.8★ (356) wp.org #7 ↓1 8 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #11 ↓1 3 too low 9 Code Snippets 1M+ · 4.7★ (510) wp.org #8 ↓1 1 too high 10 Simple CAPTCHA with Cloudflare Turnstile 200K+ · 4.7★ (262) wp.org #9 1 too high 11 LightStart – Maintenance Mode, Coming Soon and Landing Page Builder 400K+ · 4.3★ (874) wp.org #10 ↑3 1 too high 12 WP Rollback – Rollback Plugins and Themes 200K+ · 4.9★ (215) wp.org #12 ↓1 13 Download Monitor 80K+ · 4.5★ (525) wp.org #17 4 too low 14 Post Types Order 600K+ · 4.5★ (296) wp.org #13 ↓1 1 too high 15 The SEO Framework – Fast, Automated, Effortless. 200K+ · 4.9★ (380) wp.org #19 4 too low 16 Better Search Replace 1M+ · 4.3★ (546) wp.org #14 ↑2 2 too high 17 Starter Templates & Sites Pack by ThemeGrill 70K+ · 4.7★ (197) wp.org #18 ↑3 1 too low 18 WP Accessibility 60K+ · 4.8★ (68) wp.org #15 3 too high 19 Black Studio TinyMCE Widget 200K+ · 4.8★ (191) wp.org #20 ↑2 1 too low 20 Antispam Bee 700K+ · 4.8★ (226) wp.org #21 ↑3 1 too low 21 FluentSnippets – High-Performance Code Snippets, Header & Footer Code, Custom CSS & PHP Code Manager 50K+ · 4.7★ (78) wp.org #23 2 too low 22 Category Order and Taxonomy Terms Order 500K+ · 4.5★ (162) wp.org #24 2 too low 23 Disable and Remove Google Fonts | GDPR & DSGVO friendly 100K+ · 4.5★ (46) wp.org #22 1 too high 24 One Click Demo Import 1M+ · 4.3★ (79) wp.org #16 ↓2 8 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.