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wp.org search vs our merit ranking: “copper”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “copper”, we and wp.org disagree on the top plugin, and our order differs from theirs on 2 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Outfunnel: Web Visitor Tracking & CRM Integration shows at wp.org #1 but places #8 on merit, a gap of 7 places. Its 600+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

MailOptin – Popup, Optin Forms & Email Newsletters for Mailchimp, HubSpot, AWeber Etc. places #2 on merit, 4.8★ from 438 reviews, but shows at wp.org #6. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP Fusion Lite – Marketing Automation and CRM Integration for WordPress 4K+ · 5.0★ (69) wp.org #2 1 too low 2 MailOptin – Popup, Optin Forms & Email Newsletters for Mailchimp, HubSpot, AWeber Etc. 10K+ · 4.8★ (438) wp.org #6 ↓1 4 too low 3 FuseWP – WordPress User Sync to Email List & Marketing Automation (Mailchimp, Constant Contact, ActiveCampaign etc.) 2K+ · 4.9★ (25) wp.org #3 4 Contact Form to Any API 8K+ · 5.0★ (28) wp.org #4 5 Advanced Form Integration — Connect Forms to 300+ Apps 9K+ · 4.8★ (91) wp.org #7 ↓1 2 too low 6 Location Pack for WooCommerce 800+ · 5.0★ (11) wp.org #5 ↓1 1 too high 7 Chatbot for WordPress by Collect.chat ⚡️ 6K+ · 4.4★ (38) wp.org #8 ↓1 1 too low 8 Outfunnel: Web Visitor Tracking & CRM Integration 600+ · 5.0★ (1) wp.org #1 7 too high 9 Giuliomax Menu Builder 20+ · 5.0★ (9) wp.org #11 ↓1 2 too low 10 Sound Money Info Quotes Widget 10+ · 0.0★ (0) wp.org #10 ↓1 11 Kantan Analytics – Cookieless Self-Hosted Analytics & Heatmaps 10+ · 5.0★ (1) wp.org #9 ↓1 2 too high 12 Send Data from any wp form to Google Sheets, Mailchimp, Notion, Slack & More – EasyLink Automations 10+ · 0.0★ (0) wp.org #12 ↓1 13 HUP – Indicadores Económicos (Chile) — · 0.0★ (0) wp.org #13 ↓1 14 Metal Sentinel Price Widget — · 0.0★ (0) wp.org #14 ↓1 15 Hurda Fiyatları — · 0.0★ (0) wp.org #15 ↓1 16 Amortexa Mortgage Calculator — · 0.0★ (0) wp.org #16 ↓1 17 Attributer: UTM & Lead Source Tracking for WPForms, Gravity Forms, Contact Form 7 & More 10+ · 0.0★ (0) wp.org #17 ↓1 18 Vitxi Converse – Intelligent AI chatbot for Social Media — · 0.0★ (0) wp.org #18 ↓1 19 ZPT Metals 40+ · 0.0★ (0) wp.org #19 ↓1 20 Craftsmenit-Video Platform for YouTube — · 0.0★ (0) wp.org #21 ↓1 1 too low 21 Qupra Network Finder 10+ · 0.0★ (0) wp.org #20 ↓1 1 too high 22 Colchis Cookie Consent — · 0.0★ (0) wp.org #22

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.