wp.org search vs our merit ranking: “copy profile”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “copy profile”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Social Profile Frame Generator – Custom Social Media Frames Creator shows at wp.org #8 but places #22 on merit, a gap of 14 places. Its 100+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Polylang places #11 on merit, 4.7★ from 3004 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin signals wp.org

Five Star Business Profile and Schema 7K+ · 4.8★ (52) wp.org #1 ↑1 2

BP Profile Search 5K+ · 5.0★ (71) wp.org #2 ↓1 3

Widgets for Google Reviews 1M+ · 4.9★ (2667) wp.org #4 1 too low 4

UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8709) wp.org #7 ↓2 3 too low 5

Code Snippets 1M+ · 4.7★ (510) wp.org #5 ↓2 1 too high 7

PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links 200K+ · 4.8★ (1322) wp.org #11 ↓2 4 too low 8

User Frontend – Membership, User Registration, User Profile, User Directory & Content Restriction with Frontend Post Submission 20K+ · 4.1★ (537) wp.org #9 ↓1 1 too low 9

User Role Editor 700K+ · 4.5★ (288) wp.org #10 1 too low 10

Duplicate Post – duplicate pages, copy content, clone posts 5K+ · 4.7★ (7) thin reviews wp.org #3 ↑1 7 too high 11

Polylang 900K+ · 4.7★ (3004) wp.org #19 ↑1 8 too low 12

WP Activity Log 300K+ · 4.7★ (490) wp.org #17 ↓6 5 too low 13

Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #14 1 too low 14

Nextend Social Login and Register 200K+ · 4.9★ (447) wp.org #21 ↓5 7 too low 15

Loco Translate 1M+ · 4.8★ (453) wp.org #16 ↓2 1 too low 16

Better Messages – Chat Rooms, Group Chat, Private Messages & AI Chat Bots 10K+ · 4.8★ (142) wp.org #18 ↓1 2 too low 17

Easy Social Feed – All In One Social Feed Plugin for WordPress 30K+ · 4.6★ (502) wp.org #22 ↓4 5 too low 18

WPZOOM Connect: Social Icons Widget & Block, Share Buttons & Click to Chat 90K+ · 4.9★ (144) wp.org #20 2 too low 19

PublishPress Capabilities: User Role Access Control, Admin Area Permissions 90K+ · 4.7★ (143) wp.org #23 ↓4 4 too low 20

Team – Team Members Showcase Plugin 10K+ · 4.5★ (67) wp.org #24 4 too low 21

Advanced User Avatar | Custom Profile Picture Uploader for WordPress, WooCommerce, and BuddyPress 300+ · 5.0★ (6) thin reviews wp.org #13 ↑9 8 too high 22

Social Profile Frame Generator – Custom Social Media Frames Creator 100+ · 5.0★ (3) thin reviews wp.org #8 ↓1 14 too high 23

VK All in One Expansion Unit 100K+ · 4.0★ (7) host-installed base thin reviews wp.org #15 ↓2 8 too high 24

Custom Social Profile Gallery 100+ · 5.0★ (2) thin reviews wp.org #12 12 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.