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wp.org search vs our merit ranking: “copy protect web page”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “copy protect web page”, we and wp.org disagree on the top plugin, and our order differs from theirs on 14 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

CopySafe Web Protection – Copy Protect Images shows at wp.org #5 but places #16 on merit, a gap of 11 places. Its 800+ installs carry it up the search order; its 4.1★ average from 12 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Website Builder by SeedProd — Theme Builder, Landing Page Builder, Coming Soon Page, Maintenance Mode places #4 on merit, 4.9★ from 4,699 reviews, but shows at wp.org #11. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP Content Copy Protection & No Right Click 100K+ · 4.8★ (1,139) wp.org #2 wp.org ranks it 1 place below merit 2 Protect Uploads 30K+ · 4.8★ (12) wp.org #1 wp.org ranks it 1 place above merit 3 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2,409) wp.org #3 ↑3 4 Website Builder by SeedProd — Theme Builder, Landing Page Builder, Coming Soon Page, Maintenance Mode 600K+ · 4.9★ (4,699) wp.org #11 wp.org ranks it 7 places below merit 5 Simple CAPTCHA with Cloudflare Turnstile 200K+ · 4.7★ (262) wp.org #8 wp.org ranks it 3 places below merit 6 Prevent Direct Access – Protect WordPress Files 10K+ · 4.6★ (298) wp.org #9 ↑1 wp.org ranks it 3 places below merit 7 WP Content Copy Protection with Color Design 5K+ · 4.5★ (25) wp.org #4 ↓1 wp.org ranks it 3 places above merit 8 Duplicator – Backups & Migration Plugin – Cloud Backups, Scheduled Backups, & More 1M+ · 4.9★ (4,940) wp.org #12 ↓1 wp.org ranks it 4 places below merit 9 Secure Copy Content Protection and Content Locking 20K+ · 4.3★ (62) wp.org #6 ↓1 wp.org ranks it 3 places above merit 10 BackWPup – WordPress Backup & Restore Plugin 400K+ · 4.0★ (1,323) wp.org #10 ↓1 11 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2,051) wp.org #13 wp.org ranks it 2 places below merit 12 Copy Anything to Clipboard for WordPress – Copy Button, Copy Text & Copy Code 10K+ · 4.5★ (36) wp.org #7 wp.org ranks it 5 places above merit 13 Ad Inserter – Ad Manager & AdSense Ads 300K+ · 4.9★ (2,433) wp.org #21 wp.org ranks it 8 places below merit 14 Members – Membership & User Role Editor Plugin 300K+ · 4.9★ (1,281) wp.org #19 wp.org ranks it 5 places below merit 15 Gutenberg Essential Blocks – Page Builder for Gutenberg Blocks & Patterns 100K+ · 4.9★ (216) wp.org #15 16 CopySafe Web Protection – Copy Protect Images 800+ · 4.1★ (12) wp.org #5 ↓1 wp.org ranks it 11 places above merit 17 Sucuri Security – Auditing, Malware Scanner and Security Hardening 600K+ · 4.2★ (386) wp.org #20 wp.org ranks it 3 places below merit 18 Advanced IP Blocker 3K+ · 4.9★ (27) wp.org #24 wp.org ranks it 6 places below merit 19 Disable Right Click – Content Copy Protection, Prevent Copy & No Right Click 600+ · 4.2★ (14) wp.org #14 wp.org ranks it 5 places above merit 20 WP Protect Content 1K+ · 4.0★ (16) wp.org #16 ↓4 wp.org ranks it 4 places above merit 21 Easy Optimizer – PageSpeed, Cache & Core Web Vitals (Unused CSS, Delay JS, Lazy Load) 1K+ · 4.6★ (18) wp.org #23 ↓2 wp.org ranks it 2 places below merit 22 CopySafe PDF Protection – Copy Protect PDF 300+ · 3.9★ (14) wp.org #17 wp.org ranks it 5 places above merit 23 CopySafe Video Protection – Copy Protect Video 100+ · 3.7★ (6) wp.org #22 wp.org ranks it 1 place above merit 24 HTML Page Publisher – Publish AI Landing Pages from Claude Design & ChatGPT 600+ · 5.0★ (2) wp.org #18 ↑1 wp.org ranks it 6 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.