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wp.org search vs our merit ranking: “custom body class”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “custom body class”, we and wp.org disagree on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Body Class By URL Parameter shows at wp.org #3 but places #21 on merit, a gap of 18 places. Its 50+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Ad Inserter – Ad Manager & AdSense Ads places #4 on merit, 4.9★ from 2433 reviews, but shows at wp.org #10. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #2 1 too low 2 C Custom Body Class 10K+ · 5.0★ (21) wp.org #1 1 too high 3 WPCode – Insert Headers and Footers + Custom Code Snippets – WordPress Code Manager 3M+ · 4.9★ (1917) wp.org #4 ↑1 1 too low 4 Ad Inserter – Ad Manager & AdSense Ads 300K+ · 4.9★ (2433) wp.org #10 ↑4 6 too low 5 Infinity23 (Formerly Tag Manager) – One Plugin That Replaces All The Rest 20K+ · 4.7★ (53) wp.org #6 1 too low 6 RegistrationMagic – Custom Registration Forms, User Registration, Payment, and User Login 7K+ · 4.5★ (459) wp.org #9 3 too low 7 Smart Custom 404 Error Page 100K+ · 4.9★ (1197) wp.org #13 ↓2 6 too low 8 Table Field Add-on for ACF and SCF 50K+ · 4.9★ (60) wp.org #7 1 too high 9 The Events Calendar 600K+ · 4.2★ (2463) wp.org #12 ↓2 3 too low 10 CSS Class Manager – An advanced autocomplete additional css class control for your blocks 500+ · 5.0★ (12) wp.org #5 ↓1 5 too high 11 Custom Contact Forms 6K+ · 3.5★ (171) wp.org #8 3 too high 12 Bit Form – Contact Form, Payment Forms, Multi Step Forms, Calculator & Custom Form Builder 10K+ · 5.0★ (260) wp.org #18 ↑4 6 too low 13 WP All Export – Drag & Drop Export to Any Custom CSV, XML & Excel 100K+ · 4.5★ (415) wp.org #17 ↓1 4 too low 14 Head & Footer Code 100K+ · 5.0★ (51) wp.org #14 ↓1 15 Click to Chat – HoliThemes 600K+ · 4.8★ (131) wp.org #16 ↓1 1 too low 16 Easy WP SMTP – WordPress SMTP and Email Logs: Gmail SMTP, Office 365, Outlook, Custom SMTP, and more 500K+ · 4.6★ (709) wp.org #23 ↓2 7 too low 17 WPMasterToolKit (WPMTK) – All in one plugin 5K+ · 5.0★ (28) wp.org #19 ↓2 2 too low 18 Dark Mode for WP Dashboard 3K+ · 4.8★ (34) wp.org #20 ↓1 2 too low 19 Wbcom Designs – Custom Font Uploader 3K+ · 3.8★ (14) wp.org #11 8 too high 20 Gym Builder – Class Timetable & Booking for Gyms, Fitness & Yoga Studios 100+ · 5.0★ (11) wp.org #24 ↓1 4 too low 21 Body Class By URL Parameter 50+ · 5.0★ (1) wp.org #3 18 too high 22 Custom Fields Account Registration For Woocommerce 700+ · 3.7★ (6) wp.org #22 ↓2 23 Change class in viewport: create animations with pure CSS 50+ · 5.0★ (1) wp.org #15 ↓3 8 too high 24 Insert Body Class Plugin for WordPress 100+ · 0.0★ (0) wp.org #21 ↓3 3 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.