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wp.org search vs our merit ranking: “custom global fields”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “custom global fields”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Dynamic Fields Engine – Custom post types, Custom fields, Meta fields, Taxonomies, Listing builder, Query builder and Relations shows at wp.org #6 but places #22 on merit, a gap of 16 places. Its 3K+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Anti-Spam, Spam FireWall by CleanTalk places #11 on merit, 4.8★ from 3223 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Simple Custom Post Order 300K+ · 4.8★ (588) wp.org #1 ↑4 2 Advanced Custom Fields: Font Awesome Field 90K+ · 4.9★ (36) wp.org #2 ↓1 3 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5042) wp.org #4 ↓1 1 too low 4 Custom Permalinks 100K+ · 4.1★ (116) wp.org #5 ↓1 1 too low 5 Product Addons for Woocommerce – Product Options with Custom Fields 30K+ · 4.9★ (475) wp.org #10 ↓4 5 too low 6 ECS – Ele Custom Skin for Elementor 100K+ · 4.6★ (117) wp.org #7 ↑5 1 too low 7 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #11 ↓2 4 too low 8 Custom Global Variables 5K+ · 5.0★ (10) wp.org #3 ↓1 5 too high 9 Custom Post Types and Custom Fields creator – WCK 10K+ · 4.7★ (97) wp.org #8 ↓1 1 too high 10 WooCommerce 7M+ · 4.5★ (4833) wp.org #13 ↓3 3 too low 11 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3223) wp.org #18 7 too low 12 WPCode – Insert Headers and Footers + Custom Code Snippets – WordPress Code Manager 3M+ · 4.9★ (1917) wp.org #14 2 too low 13 Advanced Custom Fields: Extended 100K+ · 4.8★ (132) wp.org #12 ↓1 1 too high 14 Ad Inserter – Ad Manager & AdSense Ads 300K+ · 4.9★ (2433) wp.org #21 ↑2 7 too low 15 Custom Taxonomy Order 50K+ · 4.8★ (96) wp.org #16 1 too low 16 PPOM – Product Addons & Custom Fields for WooCommerce 20K+ · 4.5★ (283) wp.org #20 ↑1 4 too low 17 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1667) wp.org #23 6 too low 18 WC Fields Factory 7K+ · 4.3★ (168) wp.org #17 1 too high 19 Custom Field Template 30K+ · 4.0★ (24) wp.org #9 ↓1 10 too high 20 CodeKit – Custom Codes Editor 7K+ · 4.8★ (16) wp.org #24 ↓2 4 too low 21 Product Input Fields for WooCommerce 4K+ · 4.0★ (17) wp.org #19 ↓4 2 too high 22 Dynamic Fields Engine – Custom post types, Custom fields, Meta fields, Taxonomies, Listing builder, Query builder and Relations 3K+ · 5.0★ (1) wp.org #6 16 too high 23 Custom Fields Account Registration For Woocommerce 700+ · 3.7★ (6) wp.org #22 ↓2 1 too high 24 WP Global Site Tag 7K+ · 5.0★ (2) wp.org #15 ↓2 9 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.