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wp.org search vs our merit ranking: “dashboard utility”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “dashboard utility”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WP Supra – Maintenance & Support Utilities shows at wp.org #5 but places #20 on merit, a gap of 15 places. Its 200+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder places #9 on merit, 4.9★ from 2528 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #1 2 Loginizer 1M+ · 4.8★ (1033) wp.org #2 3 Admin Menu Editor 300K+ · 4.6★ (312) wp.org #3 4 Kadence Security – Password, Two Factor Authentication, and Brute Force Protection 700K+ · 4.6★ (3992) wp.org #6 2 too low 5 Orbit Fox: Duplicate Page, Menu Icons, SVG Support, Cookie Notice, Custom Fonts & More 100K+ · 4.8★ (317) wp.org #8 3 too low 6 Spectra Blocks – AI Website Builder for the Block Editor 60K+ · 4.6★ (53) wp.org #9 3 too low 7 Download Plugin 60K+ · 4.5★ (27) wp.org #7 8 WP-Members Membership Plugin 50K+ · 4.6★ (272) wp.org #16 8 too low 9 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #23 14 too low 10 Simple Dashboard Todo 100+ · 5.0★ (5) wp.org #4 6 too high 11 Enable Abilities for MCP 5K+ · 5.0★ (17) wp.org #10 1 too high 12 Vigilant – 100% Free Security Suite: Firewall, 2FA, Login, Headers, Scanner… 3K+ · 5.0★ (24) wp.org #13 1 too low 13 F FeedWordPress 8K+ · 4.2★ (61) wp.org #14 1 too low 14 Branda – White Label & Branding, Free Login Page Customizer 10K+ · 4.5★ (30) wp.org #20 6 too low 15 Powerkit – Supercharge your WordPress Site 10K+ · 4.5★ (14) wp.org #15 16 Filter Gallery 3K+ · 4.6★ (22) wp.org #19 3 too low 17 Responsive Slideshow – Photo Carousel 2K+ · 5.0★ (10) wp.org #18 1 too low 18 Chart Block – Visualize Data with Bar, Line, Pie Charts 1K+ · 4.8★ (10) wp.org #21 3 too low 19 Button Block – Stylish buttons that get more clicks 5K+ · 5.0★ (7) wp.org #17 2 too high 20 WP Supra – Maintenance & Support Utilities 200+ · 5.0★ (1) wp.org #5 15 too high 21 Utility for GeneratePress 30+ · 0.0★ (0) wp.org #11 10 too high 22 Document Embedder Addons for Elementor – Embed Documents in Elementor Websites 6K+ · 3.7★ (7) wp.org #24 2 too low 23 PDF Embed Block – share documents right inside your posts 4K+ · 5.0★ (2) wp.org #22 1 too high 24 SMNTCS Utilities 10+ · 5.0★ (1) wp.org #12 12 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.