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wp.org search vs our merit ranking: “delivery status”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “delivery status”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

MyD Delivery shows at wp.org #11 but places #20 on merit, a gap of 9 places. Its 100+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

W3 Total Cache places #9 on merit, 4.4★ from 5420 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5210) wp.org #1 2 Print Invoice & Delivery Notes for WooCommerce 30K+ · 4.4★ (140) wp.org #2 3 Custom Order Status Manager for WooCommerce 30K+ · 4.7★ (117) wp.org #3 4 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #4 5 Delivery & Pickup Date Time for WooCommerce 5K+ · 4.9★ (282) wp.org #5 6 WebToffee WooCommerce PDF Invoices, Packing Slips, Delivery Notes & Shipping Labels 50K+ · 4.9★ (285) wp.org #8 ↑1 2 too low 7 MailPoet – Newsletters, Email Marketing, and Automation 500K+ · 4.4★ (1435) wp.org #9 ↓1 2 too low 8 Order Delivery Date for WooCommerce 10K+ · 4.3★ (61) wp.org #6 2 too high 9 W3 Total Cache 900K+ · 4.4★ (5420) wp.org #21 12 too low 10 Scheduled & Automatic Order Status Controller for WooCommerce 2K+ · 5.0★ (11) wp.org #7 3 too high 11 Chwazi – Delivery & Pickup Scheduling for WooCommerce 600+ · 5.0★ (30) wp.org #12 1 too low 12 Advanced Shipment Tracking for WooCommerce 70K+ · 4.5★ (355) wp.org #23 11 too low 13 Order Tracking – WordPress Status Tracking Plugin 3K+ · 4.6★ (73) wp.org #19 6 too low 14 Advanced Custom Stock Status 8K+ · 4.2★ (37) wp.org #14 15 N Ni WooCommerce Custom Order Status 2K+ · 4.1★ (16) wp.org #10 5 too high 16 Custom Order Status for WooCommerce 10K+ · 3.3★ (32) wp.org #13 3 too high 17 SureMail – SMTP and Email Logs Plugin with Amazon SES, Postmark, and Other Providers 200K+ · 4.7★ (25) wp.org #20 3 too low 18 Local Delivery Drivers for WooCommerce 800+ · 4.3★ (18) wp.org #15 3 too high 19 Product Delivery Date for WooCommerce – Lite 1K+ · 4.1★ (13) wp.org #17 2 too high 20 MyD Delivery 100+ · 5.0★ (3) wp.org #11 9 too high 21 Deliver via Shipos for WooCommerce 600+ · 5.0★ (3) wp.org #18 3 too high 22 SmartSMTP 2K+ · 4.7★ (3) wp.org #24 2 too low 23 Advanced Custom Order Status for WooCommerce 500+ · 5.0★ (2) wp.org #16 7 too high 24 SteadFast API 8K+ · 3.3★ (3) wp.org #22 2 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.