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wp.org search vs our merit ranking: “deselect”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “deselect”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Star Rating Field For Gravity Forms shows at wp.org #10 but places #19 on merit, a gap of 9 places. Its 100+ installs carry it up the search order; its 4.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Swatchly – Product Variation Swatches for WooCommerce 5K+ · 4.5★ (29) wp.org #1 2 Purify WP Menus 200+ · 5.0★ (6) wp.org #2 3 WC Speed Repair 1K+ · 3.8★ (25) wp.org #4 1 too low 4 Bot Traffic Shield – Block Bad Bots and Stop AI Bots Crawlers 900+ · 5.0★ (5) wp.org #3 1 too high 5 Product Variation Swatches for WooCommerce – Smart Swatches 700+ · 5.0★ (10) wp.org #7 2 too low 6 Extra Product Options for WooCommerce 600+ · 4.1★ (9) wp.org #8 2 too low 7 KolorWeb Log Manager: cleaver debugging management 50+ · 5.0★ (3) wp.org #5 2 too high 8 BuddyPress Activity Filter 300+ · 3.5★ (14) wp.org #15 7 too low 9 Insya Magic — AI Content Generator for ChatGPT, Claude and Gemini 10+ · 5.0★ (6) wp.org #20 11 too low 10 Author Category Revival 20+ · 0.0★ (0) wp.org #9 1 too high 11 Star Rating Field For Contact Form 7 800+ · 2.3★ (3) wp.org #6 5 too high 12 BPOTech Custom Quicktags Manager — · 5.0★ (2) wp.org #21 9 too low 13 Spinex Bulk Image Rotator 40+ · 0.0★ (0) wp.org #13 14 ABCode Database Exporter 50+ · 0.0★ (0) wp.org #14 15 Geo Blocker – Control Site Access by Region and IP 1K+ · 5.0★ (1) wp.org #11 4 too high 16 Zealot Bulk Image Assign by SKU for WooCommerce 20+ · 5.0★ (1) wp.org #12 4 too high 17 IndexMeNow 2K+ · 0.0★ (0) wp.org #16 1 too high 18 Media Library Cleaner 40+ · 0.0★ (0) wp.org #19 1 too low 19 Star Rating Field For Gravity Forms 100+ · 4.0★ (2) wp.org #10 9 too high 20 Webixso – WordPress Social Media Auto Post & Scheduler 100+ · 5.0★ (1) wp.org #17 3 too high 21 Cute Tags – One-Click Smart Tag Generator 10+ · 0.0★ (0) wp.org #22 1 too low 22 A Auto-Disable Unused Image Sizes 40+ · 0.0★ (0) wp.org #23 1 too low 23 S Smart Country Blocker 20+ · 5.0★ (1) wp.org #18 5 too high 24 DP Admin Access Menu 60+ · 0.0★ (0) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.