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wp.org search vs our merit ranking: “discontinued products”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “discontinued products”, we and wp.org disagree on the top plugin, and our order differs from theirs on 14 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Dynamic Cart Messages for WooCommerce shows at wp.org #9 but places #17 on merit, a gap of 8 places. Its 100+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Woody Code Snippets – Insert PHP, CSS, JS, and Header/Footer Scripts places #12 on merit, 4.5★ from 221 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Back In Stock Notifier for WooCommerce | WooCommerce Waitlist Pro 20K+ · 4.7★ (122) wp.org #4 ↑4 wp.org ranks it 3 places below merit 2 404 to 301 – Redirect Manager, 301 Redirection, 404 Error Logs & 404 Monitoring 100K+ · 4.7★ (321) wp.org #7 ↓3 wp.org ranks it 5 places below merit 3 Discontinued Products 300+ · 4.2★ (5) wp.org #1 wp.org ranks it 2 places above merit 4 WooCommerce Stripe Payment Gateway 700K+ · 3.1★ (237) wp.org #3 wp.org ranks it 1 place above merit 5 FiboSearch – Ajax Search for WooCommerce 100K+ · 4.9★ (1,815) wp.org #13 wp.org ranks it 8 places below merit 6 Discontinued Product Stock Status for WooCommerce 500+ · 4.4★ (10) wp.org #2 wp.org ranks it 4 places above merit 7 Yotpo Product Reviews 2K+ · 4.5★ (192) wp.org #8 ↓1 wp.org ranks it 1 place below merit 8 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5,211) wp.org #14 wp.org ranks it 6 places below merit 9 AffiliateX – Amazon Affiliate Plugin, Product Boxes, Comparison Tables & Affiliate Link Tracking 9K+ · 4.5★ (35) wp.org #6 wp.org ranks it 3 places above merit 10 Currency per Product for WooCommerce 2K+ · 4.1★ (17) wp.org #5 wp.org ranks it 5 places above merit 11 Notifima – WooCommerce Stock Manager, Inventory Management, Waitlist 2K+ · 4.4★ (46) wp.org #10 wp.org ranks it 1 place above merit 12 Woody Code Snippets – Insert PHP, CSS, JS, and Header/Footer Scripts 50K+ · 4.5★ (221) wp.org #21 ↓1 wp.org ranks it 9 places below merit 13 Image Source Control Lite – Show Image Credits and Captions 3K+ · 4.6★ (42) wp.org #18 wp.org ranks it 5 places below merit 14 Cart recovery for WordPress 100+ · 5.0★ (6) wp.org #12 wp.org ranks it 2 places above merit 15 Custom Add To Cart Button for WooCommerce 9K+ · 3.9★ (8) wp.org #11 wp.org ranks it 4 places above merit 16 SaffireTech Bulk Edit Upsells and Cross-Sells for WooCommerce 200+ · 4.2★ (10) wp.org #19 ↓2 wp.org ranks it 3 places below merit 17 Dynamic Cart Messages for WooCommerce 100+ · 5.0★ (2) wp.org #9 wp.org ranks it 8 places above merit 18 Conversion Tracking for WooCommerce 20K+ · 3.0★ (24) wp.org #24 ↓3 wp.org ranks it 6 places below merit 19 R Raintech Product Cleanup – Bulk Delete Products for WooCommerce 30+ · 0.0★ (0) wp.org #15 wp.org ranks it 4 places above merit 20 MyFeeds — Affiliate Product Feed Importer & Shoppable Product Cards 10+ · 0.0★ (0) wp.org #16 wp.org ranks it 4 places above merit 21 410 Response Manager 70+ · 0.0★ (0) wp.org #20 ↓1 wp.org ranks it 1 place above merit 22 SAFFIRE AI Product Recommendations for WooCommerce 10+ · 5.0★ (1) wp.org #17 ↓1 wp.org ranks it 5 places above merit 23 Contrado Integration for WooCommerce 30+ · 0.0★ (0) wp.org #22 wp.org ranks it 1 place above merit 24 Hide or Show Out-of-Stock Products for WooCommerce 30+ · 0.0★ (0) wp.org #23 wp.org ranks it 1 place above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.