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wp.org search vs our merit ranking: “dream popup”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “dream popup”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

DD Ad Manager – Advertising & Banner Management shows at wp.org #10 but places #15 on merit, a gap of 5 places. Its 10+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

weForms – Easy Drag & Drop Contact Form Builder For WordPress places #7 on merit, 4.5★ from 111 reviews, but shows at wp.org #12. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 MultiVendorX – WooCommerce Multivendor Marketplace AI Powered Solutions 2K+ · 4.8★ (432) wp.org #1 2 AI Engine – MCP Server & AI Chatbot for WordPress, with Claude, ChatGPT & Gemini 90K+ · 4.9★ (876) wp.org #2 3 Addon Elements for Elementor (formerly Elementor Addon Elements) 80K+ · 4.8★ (172) wp.org #3 4 Directorist: AI-Powered Business Directory, Listings & Classified Ads 20K+ · 4.6★ (698) wp.org #7 wp.org ranks it 3 places below merit 5 Ibtana – WordPress Website Builder 10K+ · 4.3★ (30) wp.org #5 6 WPC Linked Variation for WooCommerce 3K+ · 4.7★ (15) wp.org #4 wp.org ranks it 2 places above merit 7 weForms – Easy Drag & Drop Contact Form Builder For WordPress 10K+ · 4.5★ (111) wp.org #12 wp.org ranks it 5 places below merit 8 Mooberry Book Manager 1K+ · 4.6★ (46) wp.org #9 wp.org ranks it 1 place below merit 9 Rename Media Files: Improve Your SEO 8K+ · 4.8★ (40) wp.org #11 wp.org ranks it 2 places below merit 10 HelpCrunch – Live Chat, Chatbot & Knowledge Base for Customer Service 2K+ · 5.0★ (6) wp.org #6 wp.org ranks it 4 places above merit 11 Dynamic Pricing and Discount Rules 1K+ · 4.6★ (11) wp.org #8 wp.org ranks it 3 places above merit 12 Better Click To Share – Shareable Quote Boxes for X (Twitter) 6K+ · 4.8★ (48) wp.org #17 wp.org ranks it 5 places below merit 13 GPTranslate – Multilingual AI Translation Agent for WordPress: Translate Your Site with AI 500+ · 5.0★ (34) wp.org #18 wp.org ranks it 5 places below merit 14 Live Chat by User.com 100+ · 5.0★ (2) wp.org #14 15 DD Ad Manager – Advertising & Banner Management 10+ · 0.0★ (0) wp.org #10 wp.org ranks it 5 places above merit 16 Met StarterKit Templates 30+ · 0.0★ (0) wp.org #16 17 Bloqra – Gutenberg Blocks & Page Builder for Block Editor 10+ · 5.0★ (1) wp.org #13 wp.org ranks it 4 places above merit 18 Apex IDX 50+ · 5.0★ (1) wp.org #15 wp.org ranks it 3 places above merit 19 Fizzy Popups | Fastest Popups Builder (With Elementor Widget) — · 0.0★ (0) wp.org #20 wp.org ranks it 1 place below merit 20 dream popup — · 0.0★ (0) wp.org #19 wp.org ranks it 1 place above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.