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wp.org search vs our merit ranking: “drop shadow box”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “drop shadow box”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

VPSUForm – Drag & Drop Contact Form Builder with Email Automation shows at wp.org #12 but places #18 on merit, a gap of 6 places. Its 200+ installs carry it up the search order; its 5.0★ average from 7 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #1 2 D Drop Shadow Boxes 3K+ · 5.0★ (77) wp.org #2 3 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #3 4 Post and Page Builder by BoldGrid – Visual Drag and Drop Editor 50K+ · 4.7★ (140) wp.org #4 5 Smart Slider 3 800K+ · 4.9★ (1125) wp.org #5 ↑2 6 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #6 ↓1 7 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #7 ↓1 8 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1680) wp.org #9 1 too low 9 Modula Image Gallery – Photo Grid & Video Gallery 100K+ · 4.7★ (616) wp.org #10 1 too low 10 Website Builder by SeedProd — Theme Builder, Landing Page Builder, Coming Soon Page, Maintenance Mode 600K+ · 4.9★ (4699) wp.org #13 ↑1 3 too low 11 Redux Framework 900K+ · 4.4★ (273) wp.org #8 3 too high 12 Hustle – Email Marketing, Lead Generation, Optins, Popups 80K+ · 4.4★ (859) wp.org #14 ↓2 2 too low 13 Kubio AI Page Builder 80K+ · 4.4★ (79) wp.org #11 2 too high 14 Ultimate Blocks – 25+ Gutenberg Blocks for Block Editor 50K+ · 4.9★ (729) wp.org #23 9 too low 15 Visual CSS Style Editor 30K+ · 4.1★ (90) wp.org #15 ↓2 16 WPConsent – Cookie Banner & Cookie Consent for Privacy Compliance (GDPR / CCPA / EU Compliance Cookie Notice) 200K+ · 4.8★ (86) wp.org #19 ↓1 3 too low 17 Flipbox – Awesomes Flip Boxes Image Overlay 9K+ · 4.7★ (149) wp.org #21 4 too low 18 VPSUForm – Drag & Drop Contact Form Builder with Email Automation 200+ · 5.0★ (7) wp.org #12 6 too high 19 Teydea Login Customizer – Custom Login Page, Branding & Styling 10K+ · 4.8★ (14) wp.org #22 3 too low 20 JetWidgets For Elementor 10K+ · 5.0★ (7) wp.org #24 4 too low 21 PixeBuilder – Drag & Drop Page Builder & Website Builder 100+ · 5.0★ (4) wp.org #17 ↓1 4 too high 22 OptinCraft – Drag & Drop Optins & Popup Builder for WordPress 200+ · 5.0★ (3) wp.org #16 ↓1 6 too high 23 Plover Kit – Blocks, Patterns, Responsive Layout and Gutenberg Editor Enhancements 3K+ · 4.2★ (5) wp.org #20 ↓1 3 too high 24 HT Form Widget for Elementor and WPForms 2K+ · 4.0★ (1) wp.org #18 ↓1 6 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.