OptinCraft – Drag & Drop Optins & Popup Builder for WordPress

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin · 69% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Modeled within the band wp.org reports; tightens as we track daily.

At the current install trend, crossing 400+ in roughly 484 days.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from. A declining trend compresses what a buyer would pay.

1. ★★★★★ Mahabub Alam

   7mo ago

   I’ve tried a few popup plugins, and this one really stands out. The multi-step setup is easy to create and looks great on the site. Everything worked smoothly right after installation. Definitely recommend it.

   Read on wp.org ↗
2. ★★★★★ Mehedi

   8mo ago

   This popup plugin what I would need for my client projects, it’s lightweight. I have found it feature filled even in free version.

   Read on wp.org ↗
3. ★★★★★ Al-Amin Khan

   9mo ago

   I’ve been trying out OptinCraft for a while and it’s been a pleasant experience so far. The builder is simple and targeting options are very helpful. It still has room to grow, but what’s already there works reliably. Overall, a solid plugin that does its job well.

   Read on wp.org ↗

1 disclosed vulnerability on record for this plugin, fixed in the current version. Sites on older versions stay exposed until they update.

1. Medium · 4.9 OptinCraft <= 1.2.0 - Authenticated (Administrator+) SQL Injection via 'order_by' Parameter ↗
   2026-06-05 CVE-2026-8978 Improper Neutralization of Special Elements used in an SQL Command ('SQL Injection') Affects <= 1.2.0 Patched in 1.2.1

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0.1

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2026-08-31 200+ → 300+ up after 81 days in tier
2. 2026-06-11 300+ → 200+ down after 1 days in tier
3. 2026-06-10 200+ → 300+ up after 2 days in tier
4. 2026-06-08 300+ → 200+ down after 22 days in tier
5. 2026-05-17 200+ → 300+ up after 7 days in tier
6. 2026-05-10 300+ → 200+ down after 12 days in tier
7. 2026-04-28 200+ → 300+ up after 54 days in tier
8. 2026-03-05 100+ → 200+ up after 33 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• AI Popup Builder & Popup Maker by OptiMonk 3K+ installs · 4.6★ · 4 shared tags B
• Popup and Widget Builder: Lead Capture, Exit Intent, Forms, Quizzes, Gamification 200+ installs · 4.3★ · 4 shared tags A
• Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 700K+ installs · 4.9★ · 3 shared tags A
• Poptics – Popup Builder, Email Opt-ins, Exit-Intent & WooCommerce Popups Sales 1K+ installs · 4.5★ · 3 shared tags B
• Popupsmart 600+ installs · 4.0★ · 3 shared tags B
• Notifal – AI Popup Builder & CRO Engine: Sales Notifications, Social Proof & Exit Intent Popups 50+ installs · 4.1★ · 3 shared tags B

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Drop a live Pulse card for OptinCraft – Drag & Drop Optins & Popup Builder for WordPress into a readme, a review or a deck. It updates itself.

OptinCraft – Drag & Drop Optins & Popup Builder for WordPress: 300+ active installs, 5.0★ (3 reviews). Plugin Pulse (WP Mayor), as of 2026-08-31. https://plugins.wpmayor.com/plugin/optincraft