OptinCraft – Drag & Drop Optins & Popup Builder for WordPress
by Crafium · Page Builders
Also makes 3 other plugins · 1.2K+ installs across the portfolio →
Build stunning and high-converting optins & popups with OptinCraft, the powerful WordPress drag and drop popup builder & popup maker to boost sales.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 86/100
Few reviews
Active installs
200+
≈280 estimated
Momentum
+40%
downloads vs prior 30d
Biggest opportunity: “conversion”, “popup” and “popup builder” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
86 health vs 72 average across 1,890 Page Builders plugins
Install conversion
How it's measured →3.6%
of downloads still active
At least 200 of 5.6K lifetime downloads are still running, above its category: the median Page Builders plugin keeps 2.4%, across 1,263 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Page Builders plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 30 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 112 days ago
Tested up to WordPress 7.0.8, the current branch or newer
5.0★ over 3 reviews, smoothed to 4.15★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
43
Momentum
Holding steady
-0.3
Velocity
places per keyword, 28d
31%
Breadth
of keywords climbing, 28d
-0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| optin your tag | #22 | #24 | up 1 |
| optin popup | #12 | #22 | up 1 |
| wordpress optin | #20 | #23 | 0 |
| conversion your tag | Not in the top 24 | ||
| popup your tag | Not in the top 24 | ||
| popup builder your tag | Not in the top 24 | ||
| woocommerce popup your tag | Not in the top 24 | ||
16 searches this plugin appeared in over the last 90 days, 3 listed. 13 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- “conversion”, “popup” and “popup builder” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 20 Oct 2025 · 376 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 1.2K · peaks are release surges
Directory rank
Ranked about #11,300 to #12,900, alongside the other plugins at 200+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
30
releases in the last 12 months
4mo ago
latest release · v1.2.3 · 11 Jul 2026
32
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 69% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “200+”. Our estimate pins where the real number sits.
Crossed into this band 56 days ago and a band this size takes about a year or more to cross, so the real count is still just under 300.
Install history since 28 Oct 2025
Recent reviews
All reviews on wp.org ↗- ★★★★★ Mahabub Alam10mo ago
I’ve tried a few popup plugins, and this one really stands out. The multi-step setup is easy to create and looks great on the site. Everything worked smoothly right after installation. Definitely recommend it.
Read on wp.org ↗ - ★★★★★ Mehedi10mo ago
This popup plugin what I would need for my client projects, it’s lightweight. I have found it feature filled even in free version.
Read on wp.org ↗ - ★★★★★ Al-Amin Khan11mo ago
I’ve been trying out OptinCraft for a while and it’s been a pleasant experience so far. The builder is simple and targeting options are very helpful. It still has room to grow, but what’s already there works reliably. Overall, a solid plugin that does its job well.
Read on wp.org ↗
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (1.2.3). Sites still on an older version should update.
- Patched Medium · 4.9 OptinCraft <= 1.2.0 - Authenticated (Administrator+) SQL Injection via 'order_by' Parameter ↗2026-06-05 CVE-2026-8978 Improper Neutralization of Special Elements used in an SQL Command Affects <= 1.2.0 Patched in 1.2.1
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
8 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Build stunning and high-converting optins & popups with OptinCraft, the powerful WordPress drag and drop po..."
- ✓ Has a FAQ 7 questions in the FAQ.
- ✓ FAQ asks real questions 7 of 7 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("perfect for", "built for").
- ✓ Names what it works with Mentions WooCommerce, Elementor, Gutenberg, Divi and 15 more.
- ✓ Headings and lists 16 headings and 6 lists.
- ✓ Enough to quote 7,395 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "woocommerce popup" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-09-05 300+ → 200+ down after 5 days in tier
- 2026-08-31 200+ → 300+ up after 81 days in tier
- 2026-06-11 300+ → 200+ down after 1 days in tier
- 2026-06-10 200+ → 300+ up after 2 days in tier
- 2026-06-08 300+ → 200+ down after 22 days in tier
- 2026-05-17 200+ → 300+ up after 7 days in tier
- 2026-05-10 300+ → 200+ down after 12 days in tier
- 2026-04-28 200+ → 300+ up after 54 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
AI Popup Builder & Popup Maker by OptiMonk 3K+ installs · 4.6★ · 4 shared tags A -
Popup and Widget Builder: Lead Capture, Exit Intent, Forms, Quizzes, Gamification 200+ installs · 4.3★ · 4 shared tags A -
Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 600K+ installs · 4.9★ · 3 shared tags A -
Icegram Engage – Popups, Welcome Bars, Optins, Slide-Ins & Lead Generation for WordPress 10K+ installs · 4.7★ · 3 shared tags A -
Poptics – Popup Builder, Email Opt-ins, Exit-Intent & WooCommerce Popups Sales 1K+ installs · 4.5★ · 3 shared tags B -
Popupsmart 600+ installs · 4.0★ · 3 shared tags B
Embed this report card
Drop a live Pulse card for OptinCraft – Drag & Drop Optins & Popup Builder for WordPress into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/optincraft" width="480" height="300" style="border:0" loading="lazy" title="OptinCraft – Drag & Drop Optins & Popup Builder for WordPress — Plugin Pulse"></iframe> OptinCraft – Drag & Drop Optins & Popup Builder for WordPress: 200+ active installs, 5.0★ (3 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/optincraft
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