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wp.org search vs our merit ranking: “duplicate front page”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “duplicate front page”, we agree with wp.org on the top plugin, and our order differs from theirs on 5 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Page View Count shows at wp.org #12 but places #21 on merit, a gap of 9 places. Its 10K+ installs carry it up the search order; its 4.0★ average from 55 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Yoast Duplicate Post 3M+ · 4.7★ (538) wp.org #1 2 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #2 3 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27820) wp.org #4 1 too low 4 Orbit Fox: Duplicate Page, Menu Icons, SVG Support, Cookie Notice, Custom Fonts & More 100K+ · 4.8★ (318) wp.org #6 2 too low 5 Page Builder by SiteOrigin 400K+ · 4.8★ (1005) wp.org #7 2 too low 6 Simple Page Ordering 100K+ · 4.7★ (131) wp.org #5 1 too high 7 Website Builder by SeedProd — Theme Builder, Landing Page Builder, Coming Soon Page, Maintenance Mode 600K+ · 4.9★ (4699) wp.org #9 2 too low 8 LiteSpeed Cache 7M+ · 4.8★ (2778) wp.org #8 9 TranslatePress – Translate Multilingual sites with AI Translation 400K+ · 4.7★ (1667) wp.org #10 1 too low 10 Duplicate PP 10K+ · 4.4★ (20) wp.org #3 7 too high 11 Post and Page Builder by BoldGrid – Visual Drag and Drop Editor 50K+ · 4.7★ (140) wp.org #11 12 UsersWP – Front-end login form, User Registration, User Profile & Members Directory plugin for WP 20K+ · 4.7★ (183) wp.org #13 1 too low 13 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #18 5 too low 14 Gutenberg Essential Blocks – Page Builder for Gutenberg Blocks & Patterns 100K+ · 4.9★ (216) wp.org #16 2 too low 15 Brizy – Page Builder 60K+ · 4.7★ (972) wp.org #21 6 too low 16 Nested Pages 90K+ · 4.7★ (126) wp.org #14 2 too high 17 Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1397) wp.org #19 2 too low 18 Custom Login Page Customizer 50K+ · 4.9★ (477) wp.org #23 5 too low 19 Stackable – Page Builder Gutenberg Blocks 100K+ · 4.9★ (522) wp.org #24 5 too low 20 PublishPress Revisions: Duplicate Posts, Submit, Approve and Schedule Content Changes 10K+ · 4.6★ (66) wp.org #15 5 too high 21 Page View Count 10K+ · 4.0★ (55) wp.org #12 9 too high 22 I Insert Pages 30K+ · 4.8★ (71) wp.org #20 2 too high 23 Page Builder: Pagelayer – Drag and Drop website builder 400K+ · 3.9★ (104) wp.org #22 1 too high 24 HTML Page Publisher 500+ · 5.0★ (2) wp.org #17 7 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.