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wp.org search vs our merit ranking: “elementor builder”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “elementor builder”, we agree with wp.org on the top plugin, and our order differs from theirs on 5 of the top 20. 3 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Header Footer Builder for Elementor shows at wp.org #13 but places #22 on merit, a gap of 9 places. Its 30K+ installs carry it up the search order; its 5.0★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

merit plugin wp.org
1 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7323) wp.org #1 2 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #2 3 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1680) wp.org #3 ↑1 4 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #4 ↓1 5 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2051) wp.org #5 6 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #6 7 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2143) wp.org #7 8 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387) wp.org #10 2 too low 9 User Profile Builder – Beautiful User Registration Forms, User Profiles & User Role Editor 40K+ · 4.7★ (738) wp.org #9 10 Unlimited Elements for Elementor 300K+ · 4.8★ (525) wp.org #11 1 too low 11 Popup Builder – Create highly converting, mobile friendly marketing popups. 200K+ · 4.7★ (2215) wp.org #14 ↑1 3 too low 12 HappyAddons for Elementor – 160 Elementor Widgets, GSAP Animations & Templates 400K+ · 4.8★ (489) wp.org #12 13 Addon Elements for Elementor (formerly Elementor Addon Elements) 80K+ · 4.8★ (172) wp.org #17 4 too low 14 Xpro Theme Builder For Elementor – FREE 20K+ · 5.0★ (14) wp.org #8 6 too high 15 Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1397) wp.org #22 ↓4 7 too low 16 MetForm – Contact Form, Survey, Quiz, Conditional Forms, Form Templates & Custom Form Builder for Elementor 500K+ · 4.7★ (509) wp.org #15 ↑1 1 too high 17 Sticky Header Effects for Elementor 300K+ · 4.5★ (69) wp.org #19 ↑3 2 too low 18 Skyboot Custom Icons for Elementor – Elementor Icons library – 14300+ Icons 200K+ · 5.0★ (22) wp.org #16 ↓2 2 too high 19 Masteriyo LMS – LMS Course Builder, Quizzes & Certificates 6K+ · 4.8★ (184) wp.org #18 ↑1 1 too high 20 Depicter — Popup & Slider Builder 70K+ · 4.6★ (235) wp.org #21 1 too low 21 Sina Extension for Elementor 40K+ · 4.9★ (35) wp.org #23 2 too low 22 Header Footer Builder for Elementor 30K+ · 5.0★ (5) wp.org #13 9 too high 23 Cool FormKit Lite – Advanced Form Builder for Elementor 20K+ · 4.6★ (25) wp.org #20 ↑1 3 too high 24 Jeg Kit for Elementor – Powerful Addons for Elementor, Widgets & Templates for WordPress 300K+ · 3.8★ (79) wp.org #24

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.