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wp.org search vs our merit ranking: “enquiry capture”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “enquiry capture”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Enquiry Cart For WooCommerce – Request a Quote shows at wp.org #6 but places #17 on merit, a gap of 11 places. Its 100+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WP Travel Engine – Tour Booking Plugin – Tour Operator Software places #10 on merit, 4.9★ from 595 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 CatalogX Product Catalog, Product Enquiry & Quotes for WooCommerce 5K+ · 4.2★ (60) wp.org #1 2 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3224) wp.org #5 3 too low 3 Product Enquiry for WooCommerce (Now with AI Assistant) 10K+ · 4.1★ (68) wp.org #2 1 too high 4 Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1398) wp.org #7 3 too low 5 Email Marketing Plugin – WP Email Capture 1K+ · 4.3★ (19) wp.org #3 2 too high 6 Product Enquiry for WooCommerce 3K+ · 4.5★ (29) wp.org #4 2 too high 7 WCFM – Frontend Manager for WooCommerce 20K+ · 4.5★ (286) wp.org #11 4 too low 8 SureForms – Contact Form Builder, AI Forms, Payment Form, Survey & Quiz 500K+ · 4.8★ (102) wp.org #9 1 too low 9 Customer Engagement System – Popup Builder, Forms, CRM & Email Marketing Automation 9K+ · 4.5★ (340) wp.org #12 3 too low 10 WP Travel Engine – Tour Booking Plugin – Tour Operator Software 20K+ · 4.9★ (595) wp.org #21 11 too low 11 WP Visitor Statistics (Real Time Traffic) 20K+ · 4.5★ (156) wp.org #14 3 too low 12 Cozy Blocks – Website Builder & Business Growth Toolkit | Popups, Lead Forms & Inbox 6K+ · 4.6★ (21) wp.org #10 2 too high 13 Gutena Forms – Contact Form, Survey Form, Feedback Form, Booking Form, and Custom Form Builder 20K+ · 4.5★ (11) wp.org #8 5 too high 14 Auto Listings – Car Listings & Car Dealership Plugin for WordPress 2K+ · 4.3★ (31) wp.org #13 1 too high 15 Bit CRM: Sales CRM Manage Lead, Contact, Deal, Invoice, Client Portal & Collect Payment 300+ · 5.0★ (4) wp.org #16 1 too low 16 Hyve Lite – AI Chatbot Trained on WordPress Posts, Pages, Products & More with ChatGPT 7K+ · 4.3★ (6) wp.org #18 2 too low 17 Enquiry Cart For WooCommerce – Request a Quote 100+ · 5.0★ (1) wp.org #6 11 too high 18 AI Chatbot & Live Chat – WebChatAgent 300+ · 5.0★ (2) wp.org #17 1 too high 19 Hash Form – Drag & Drop Form Builder 3K+ · 5.0★ (2) wp.org #20 ↓1 1 too low 20 Click to Chat & WooCommerce Enquiry 20+ · 0.0★ (0) wp.org #15 5 too high 21 Product Catalog Mode For WooCommerce 300+ · 0.0★ (0) wp.org #19 ↑1 2 too high 22 WP Travel Engine – Elementor Widgets | Create Travel Booking Website Using WordPress and Elementor 10K+ · 0.0★ (0) wp.org #24 2 too low 23 SimpliRoot – Live Chat, AI Bot, Lead Capture & Call Tracking 10+ · 0.0★ (0) wp.org #22 ↑1 1 too high 24 ContactIn – Contact Form, Lead Capture, CRM & Salesforce Integration — · 0.0★ (0) wp.org #23 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.