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wp.org search vs our merit ranking: “excerpt characters”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “excerpt characters”, we agree with wp.org on the top plugin, and our order differs from theirs on 14 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

S

Ranked above its merit

Simply Excerpts shows at wp.org #3 but places #18 on merit, a gap of 15 places. Its 500+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WP All Import – Drag & Drop Import for CSV, XML, Excel & Google Sheets places #9 on merit, 4.7★ from 1966 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 A Advanced Excerpt 80K+ · 4.3★ (101) wp.org #1 2 Recent Posts Widget With Thumbnails 100K+ · 4.8★ (215) wp.org #2 ↑1 3 Social Media Auto Poster – Schedule & Publish to Buffer 7K+ · 4.5★ (125) wp.org #4 ↑1 1 too low 4 List category posts 80K+ · 4.7★ (254) wp.org #6 ↑1 2 too low 5 RSS Aggregator by Feedzy – Feed to Post, Autoblogging, News & YouTube Video Feeds Aggregator 40K+ · 4.6★ (361) wp.org #12 ↑1 7 too low 6 We’re Open! 5K+ · 5.0★ (45) wp.org #7 ↑1 1 too low 7 R Really Simple CSV Importer 40K+ · 4.9★ (107) wp.org #14 ↑1 7 too low 8 PublishPress Checklists: Pre-Publishing Approval Checklist – Validate Post Requirements 3K+ · 5.0★ (24) wp.org #8 ↑1 9 WP All Import – Drag & Drop Import for CSV, XML, Excel & Google Sheets 100K+ · 4.7★ (1966) wp.org #23 ↑1 14 too low 10 WP RSS Aggregator – RSS Import, Feed to Post, Autoblogging, AI Content 40K+ · 4.5★ (565) wp.org #20 10 too low 11 Video Gallery – YouTube Gallery, Playlist & Video Grid 2K+ · 4.9★ (128) wp.org #15 ↑1 4 too low 12 Export All URLs 50K+ · 4.6★ (94) wp.org #17 ↑5 5 too low 13 Easy Custom Auto Excerpt 6K+ · 4.5★ (151) wp.org #18 5 too low 14 R Recent Comments Widget with Comment Excerpts 100+ · 4.5★ (6) wp.org #5 ↑1 9 too high 15 Advanced Post Block – Display Your Posts Exactly How You Want 10K+ · 4.2★ (17) wp.org #10 ↑1 5 too high 16 Highlight Search Terms 6K+ · 5.0★ (40) wp.org #22 ↑1 6 too low 17 LLMs.txt and LLMs-Full.txt Generator 4K+ · 5.0★ (7) wp.org #9 ↑1 8 too high 18 S Simply Excerpts 500+ · 5.0★ (2) wp.org #3 ↑1 15 too high 19 P Post Carousel Slider for Elementor 3K+ · 4.5★ (50) wp.org #21 2 too low 20 WP Simple HTML Sitemap 3K+ · 4.9★ (10) wp.org #13 ↑1 7 too high 21 Code Embed 10K+ · 4.4★ (45) wp.org #24 3 too low 22 Magical Posts Display – Elementor Advanced Posts widgets 3K+ · 4.4★ (10) wp.org #19 3 too high 23 Category Description for WooCommerce 700+ · 5.0★ (2) wp.org #11 ↑1 12 too high 24 Content Censor 600+ · 4.5★ (4) wp.org #16 ↑1 8 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.