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wp.org search vs our merit ranking: “experience letter”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “experience letter”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Employee Verification & Document Authentication shows at wp.org #12 but places #24 on merit, a gap of 12 places. Its 10+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Orphans places #11 on merit, 5.0★ from 164 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14388) wp.org #1 2 Advanced Custom Fields (ACF®) 2M+ · 4.5★ (1440) wp.org #2 ↑1 3 MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) 2M+ · 4.5★ (3157) wp.org #3 ↓1 4 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #4 5 WPCode – Insert Headers and Footers + Custom Code Snippets – WordPress Code Manager 3M+ · 4.9★ (1917) wp.org #6 ↑1 1 too low 6 Accessibility Widget by OneTap – Easy One-Click Accessibility Toolbar 60K+ · 4.9★ (80) wp.org #5 1 too high 7 Post and Page Builder by BoldGrid – Visual Drag and Drop Editor 50K+ · 4.7★ (140) wp.org #7 ↑1 8 Visual Composer Website Builder 30K+ · 4.6★ (220) wp.org #8 ↑1 9 CMP – Coming Soon & Maintenance Plugin by NiteoThemes 200K+ · 4.7★ (326) wp.org #9 ↑1 10 UserFeedback – Create Interactive Feedback Form, User Surveys, and Polls in Seconds 200K+ · 4.8★ (309) wp.org #15 ↑1 5 too low 11 Orphans 50K+ · 5.0★ (164) wp.org #17 6 too low 12 Echo Knowledge Base – Documentation, FAQs, Chat & Smart Search 10K+ · 4.9★ (124) wp.org #18 ↑2 6 too low 13 Auto Image Attributes From Filename With Bulk Updater (Add Alt Text, Image Title For Image SEO) 100K+ · 4.8★ (93) wp.org #16 ↓1 3 too low 14 MyParcel 8K+ · 3.9★ (48) wp.org #11 ↑2 3 too high 15 Canada Post Shipping For WooCommerce 2K+ · 4.4★ (34) wp.org #13 ↓1 2 too high 16 Accordions – Responsive Accordion & FAQ Plugin for WordPress 1K+ · 4.6★ (10) wp.org #10 ↑8 6 too high 17 SEO Media Manager 5K+ · 4.8★ (18) wp.org #20 ↑1 3 too low 18 Xpro Addons — 150+ Widgets for Elementor 40K+ · 4.4★ (28) wp.org #24 6 too low 19 Teydea Login Customizer – Custom Login Page, Branding & Styling 10K+ · 4.8★ (14) wp.org #22 ↑1 3 too low 20 Side Menu Lite – Sticky Floating Side Menu 7K+ · 4.0★ (12) wp.org #14 ↑1 6 too high 21 Petitioner 200+ · 4.9★ (10) wp.org #19 2 too high 22 ELEX WooCommerce USPS Shipping Method 800+ · 4.4★ (7) wp.org #23 ↑1 1 too low 23 WPZOOM Forms – Drag & Drop Contact Form Builder for WordPress 10K+ · 5.0★ (2) wp.org #21 ↑1 2 too high 24 Employee Verification & Document Authentication 10+ · 5.0★ (1) wp.org #12 ↓2 12 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.