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wp.org search vs our merit ranking: “expiring posts”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “expiring posts”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Easy Auto Reload – Auto Refresh shows at wp.org #10 but places #23 on merit, a gap of 13 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Icegram Engage – Popups, Welcome Bars, Optins, Slide-Ins & Lead Generation for WordPress places #10 on merit, 4.7★ from 370 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Public Post Preview 100K+ · 4.6★ (79) wp.org #1 2 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5040) wp.org #2 3 Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress 50K+ · 4.6★ (1170) wp.org #3 4 PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links 200K+ · 4.8★ (1321) wp.org #4 ↓1 5 Temporary Login Without Password 90K+ · 5.0★ (1550) wp.org #5 ↓1 6 AWP Classifieds 3K+ · 4.6★ (301) wp.org #7 1 too low 7 HurryTimer – An Scarcity and Urgency Countdown Timer for WordPress & WooCommerce 20K+ · 4.8★ (170) wp.org #9 ↓1 2 too low 8 Stock Manager for WooCommerce 20K+ · 4.2★ (130) wp.org #8 ↓2 9 Hide My WP Ghost – Security & Firewall 100K+ · 4.5★ (373) wp.org #13 4 too low 10 Icegram Engage – Popups, Welcome Bars, Optins, Slide-Ins & Lead Generation for WordPress 10K+ · 4.7★ (370) wp.org #18 8 too low 11 Secure MCP Server for Claude, ChatGPT, Gemini and other AI Agents 8K+ · 5.0★ (10) wp.org #6 5 too high 12 Document Embedder – let visitors read files without downloading 9K+ · 4.9★ (120) wp.org #17 ↓7 5 too low 13 TS Poll – Survey, Versus Poll, Image Poll, Video Poll 3K+ · 4.7★ (235) wp.org #23 ↓7 10 too low 14 Contact Form to Any API 8K+ · 5.0★ (28) wp.org #14 ↓5 15 Icegram Mailer – Reliable Email Deliverability, No-Code SMTP Replacement & Email Logs for WordPress 2K+ · 4.9★ (16) wp.org #11 4 too high 16 Icegram Collect – Easy Contact Form, Subscription Form & Lead Collection Plugin for WordPress 2K+ · 4.7★ (30) wp.org #16 17 Offload Media – Cloud Storage 1K+ · 4.4★ (18) wp.org #12 5 too high 18 WPZOOM Social Feed Widget & Block 50K+ · 4.3★ (51) wp.org #22 ↓9 4 too low 19 CoCart – Headless REST API for WooCommerce 900+ · 4.9★ (21) wp.org #24 ↓7 5 too low 20 WP Dashboard Messages 400+ · 5.0★ (3) wp.org #19 ↓7 1 too high 21 Document Engine – Document Library, PDF Viewer & Post to PDF 100+ · 5.0★ (2) wp.org #15 ↓4 6 too high 22 MartinCV AI Blog Post 10+ · 5.0★ (2) wp.org #20 ↓6 2 too high 23 Easy Auto Reload – Auto Refresh 1K+ · 5.0★ (1) wp.org #10 ↓5 13 too high 24 Email Gated Downloads 100+ · 5.0★ (1) wp.org #21 ↓6 3 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.