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wp.org search vs our merit ranking: “extension add ons”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “extension add ons”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Hide Price and Add to Cart for WooCommerce shows at wp.org #10 but places #24 on merit, a gap of 14 places. Its 800+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Photo Gallery by 10Web – Mobile-Friendly Image Gallery places #11 on merit, 4.5★ from 1,581 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 The Events Calendar 600K+ · 4.2★ (2,463) wp.org #1 2 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2,147) wp.org #3 wp.org ranks it 1 place below merit 3 Database Addon for Contact Form 7 – CFDB7 600K+ · 5.0★ (1,875) wp.org #5 wp.org ranks it 2 places below merit 4 User Profile Builder – Beautiful User Registration Forms, User Profiles & User Role Editor 40K+ · 4.7★ (738) wp.org #7 wp.org ranks it 3 places below merit 5 MainWP Child – Securely Connects to the MainWP Dashboard to Manage Multiple Sites 700K+ · 5.0★ (71) wp.org #4 wp.org ranks it 1 place above merit 6 MainWP Dashboard: Self-hosted WordPress Management for Agencies 20K+ · 4.9★ (2,354) wp.org #11 ↓1 wp.org ranks it 5 places below merit 7 Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1,398) wp.org #8 wp.org ranks it 1 place below merit 8 Event Tickets and Registration 90K+ · 3.5★ (236) wp.org #6 wp.org ranks it 2 places above merit 9 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8,716) wp.org #13 wp.org ranks it 4 places below merit 10 Price Based on Country for WooCommerce 20K+ · 4.8★ (262) wp.org #12 wp.org ranks it 2 places below merit 11 Photo Gallery by 10Web – Mobile-Friendly Image Gallery 100K+ · 4.5★ (1,581) wp.org #17 ↑1 wp.org ranks it 6 places below merit 12 HivePress – Business Directory, Listings & Classified Ads Plugin 10K+ · 4.9★ (222) wp.org #14 ↑2 wp.org ranks it 2 places below merit 13 UsersWP – Front-end login form, User Registration, User Profile & Members Directory plugin for WP 20K+ · 4.7★ (183) wp.org #15 ↓1 wp.org ranks it 2 places below merit 14 Conditional Logic for Woo Product Add-ons 400+ · 4.0★ (4) wp.org #2 wp.org ranks it 12 places above merit 15 Database for Contact Form 7, WPforms, Elementor forms 60K+ · 4.8★ (124) wp.org #19 wp.org ranks it 4 places below merit 16 Ajax Load More – Infinite Scroll, Load More, & Lazy Load 30K+ · 4.8★ (287) wp.org #24 wp.org ranks it 8 places below merit 17 CF7 Apps – Addons for Contact Form 7 (Honeypot, Database, Redirection, Webhook, etc.) 300K+ · 3.8★ (135) wp.org #16 ↑1 wp.org ranks it 1 place above merit 18 Signature Add-On for Gravity Forms 1K+ · 3.9★ (21) wp.org #9 wp.org ranks it 9 places above merit 19 Theme My Login 50K+ · 3.7★ (460) wp.org #23 ↓1 wp.org ranks it 4 places below merit 20 Powered Cache – Caching and Optimization for WordPress – Easily Improve PageSpeed & Web Vitals Score 3K+ · 4.8★ (58) wp.org #20 ↑4 21 MxChat – AI Chatbot & Content Generation for WordPress 2K+ · 5.0★ (31) wp.org #22 wp.org ranks it 1 place below merit 22 WP All Export – Product Export Add-On for WooCommerce 10K+ · 4.5★ (24) wp.org #18 ↑2 wp.org ranks it 4 places above merit 23 Yoast Test Helper 50K+ · 4.9★ (12) wp.org #21 wp.org ranks it 2 places above merit 24 Hide Price and Add to Cart for WooCommerce 800+ · 5.0★ (3) wp.org #10 ↑1 wp.org ranks it 14 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.