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← Rankings

wp.org search vs our merit ranking: “external blogs tab”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “external blogs tab”, we agree with wp.org on the top plugin, and our order differs from theirs on 4 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Simple Blog Card shows at wp.org #8 but places #20 on merit, a gap of 12 places. Its 3K+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Anti-Spam, Spam FireWall by CleanTalk places #11 on merit, 4.8★ from 3223 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #1 2 LiteSpeed Cache 7M+ · 4.8★ (2778) wp.org #2 ↑2 3 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7521) wp.org #3 ↓1 4 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #5 1 too low 5 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #6 1 too low 6 Ultimate Post Kit – Elementor Post Grid, Post Carousel, Post Slider & Blog Layout Widgets 30K+ · 4.8★ (58) wp.org #4 ↓1 2 too high 7 Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (333) wp.org #7 ↑1 8 Slider, Gallery, and Carousel by MetaSlider – Image Slider, Video Slider 500K+ · 4.6★ (743) wp.org #9 1 too low 9 WPVibe – MCP Server for WordPress, works with Claude, ChatGPT & other AI MCP agents 100K+ · 5.0★ (201) wp.org #10 1 too low 10 NinjaFirewall (WP Edition) – Advanced Security Plugin and Firewall 100K+ · 4.9★ (220) wp.org #15 ↑7 5 too low 11 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3223) wp.org #22 ↓1 11 too low 12 SiteOrigin Widgets Bundle 400K+ · 4.9★ (134) wp.org #13 ↑7 1 too low 13 Broken Link Checker 500K+ · 3.8★ (605) wp.org #12 ↓1 1 too high 14 Ad Inserter – Ad Manager & AdSense Ads 300K+ · 4.9★ (2433) wp.org #24 10 too low 15 Print My Blog – Print, PDF, & eBook Converter WordPress Plugin 8K+ · 4.8★ (115) wp.org #14 ↓1 1 too high 16 WP Super Cache 1M+ · 4.3★ (1346) wp.org #16 ↑2 17 Independent Analytics – WordPress Analytics Plugin 100K+ · 4.8★ (167) wp.org #23 6 too low 18 Speed Optimizer – The All-In-One Performance-Boosting Plugin 1M+ · 4.2★ (641) wp.org #20 ↓6 2 too low 19 MxChat – AI Chatbot & Content Generation for WordPress 2K+ · 5.0★ (31) wp.org #17 ↓2 2 too high 20 Simple Blog Card 3K+ · 5.0★ (3) wp.org #8 ↓1 12 too high 21 Post Grid & Post Slider – Carousel, Filter Tabs & Related Posts 1K+ · 4.3★ (8) wp.org #19 ↓2 2 too high 22 External Store for Shopify 2K+ · 3.4★ (5) wp.org #18 ↑1 4 too high 23 External Links Manager – Open new window in a new tab + nofollow, noreferrer 50+ · 5.0★ (1) wp.org #11 ↑1 12 too high 24 AI Blog Automator 100+ · 5.0★ (1) wp.org #21 3 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.