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wp.org search vs our merit ranking: “extra colors”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “extra colors”, we agree with wp.org on the top plugin, and our order differs from theirs on 14 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Futurio Extra shows at wp.org #2 but places #17 on merit, a gap of 15 places. Its 10K+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Customer Reviews for WooCommerce places #8 on merit, 4.8★ from 1539 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Ocean Extra 400K+ · 3.3★ (67) wp.org #1 2 Extra Product Options For WooCommerce | Custom Product Addons and Fields 30K+ · 4.9★ (220) wp.org #3 1 too low 3 WP EXtra – One Click Optimize 6K+ · 4.9★ (41) wp.org #4 1 too low 4 Variation Swatches for WooCommerce – Color, Image & Size Swatches 200K+ · 4.6★ (51) wp.org #5 1 too low 5 Variation Swatches for WooCommerce 300K+ · 4.8★ (926) wp.org #11 ↑11 6 too low 6 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #13 ↑2 7 too low 7 Smush – Image Optimization, Compression, Lazy Load, WebP & CDN 1M+ · 4.8★ (6053) wp.org #18 ↓5 11 too low 8 Customer Reviews for WooCommerce 80K+ · 4.8★ (1539) wp.org #21 ↓7 13 too low 9 Sina Extension for Elementor 40K+ · 4.9★ (35) wp.org #9 10 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #19 ↑2 9 too low 11 Extra Product Options Builder for WooCommerce 1K+ · 4.8★ (94) wp.org #14 ↓2 3 too low 12 T The Events Calendar: Category Colors 4K+ · 5.0★ (61) wp.org #20 8 too low 13 Supreme Modules Lite – Divi Theme, Extra Theme and Divi Builder 100K+ · 4.8★ (109) wp.org #24 ↓6 11 too low 14 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #23 9 too low 15 Flat Rate Shipping Method for WooCommerce 5K+ · 4.2★ (76) wp.org #17 ↑2 2 too low 16 Extra Product Options for WooCommerce 600+ · 4.1★ (9) wp.org #8 8 too high 17 Futurio Extra 10K+ · 5.0★ (1) wp.org #2 15 too high 18 Envo Extra 20K+ · 0.0★ (0) wp.org #7 11 too high 19 Popularis Extra 6K+ · 5.0★ (1) wp.org #6 13 too high 20 Solace Extra 10K+ · 0.0★ (0) wp.org #10 10 too high 21 LandTech Extras for Elementor 80+ · 5.0★ (2) wp.org #16 ↑1 5 too high 22 Surbma | Divi Extras 1K+ · 4.0★ (4) wp.org #22 ↑1 23 Attesa Extra 1K+ · 0.0★ (0) wp.org #12 ↓1 11 too high 24 Shortcodes and extra features for Phlox theme 80K+ · 2.1★ (7) wp.org #15 ↑1 9 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.