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wp.org search vs our merit ranking: “facebook like plugin”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “facebook like plugin”, we and wp.org disagree on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

All-in-one Like Widget shows at wp.org #12 but places #23 on merit, a gap of 11 places. Its 1K+ installs carry it up the search order; its 4.9★ average from 7 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Easy Social Feed – All In One Social Feed Plugin for WordPress 30K+ · 4.6★ (502) wp.org #2 1 too low 2 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #4 ↑1 2 too low 3 Meta for WooCommerce 400K+ · 2.1★ (481) wp.org #1 ↑1 2 too high 4 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #5 ↓1 1 too low 5 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7520) wp.org #7 2 too low 6 WooCommerce 7M+ · 4.5★ (4833) wp.org #6 7 Smash Balloon Social Post Feed – Simple Social Feeds for WordPress 100K+ · 4.7★ (1511) wp.org #9 2 too low 8 Nextend Social Login and Register 200K+ · 4.9★ (447) wp.org #10 2 too low 9 Easy Social Like Box – Popup – Sidebar Widget 6K+ · 4.4★ (18) wp.org #3 6 too high 10 GiveWP – Donation Plugin and Fundraising Platform 100K+ · 4.6★ (708) wp.org #13 ↓1 3 too low 11 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4229) wp.org #14 ↑1 3 too low 12 Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ · 4.4★ (1445) wp.org #15 ↓1 3 too low 13 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #11 2 too high 14 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2144) wp.org #19 ↑1 5 too low 15 Buttonizer – Social Media Share Buttons, Social Icons, & Social Feeds 40K+ · 4.8★ (396) wp.org #20 ↑1 5 too low 16 Social Preview and Open Graph Tags 50K+ · 4.6★ (122) wp.org #16 17 Smash Balloon Social Photo Feed – Easy Social Feeds Plugin 1M+ · 4.9★ (4358) wp.org #24 ↓5 7 too low 18 Simple Like Page – Fast & Privacy-Friendly Page Embeds 10K+ · 4.3★ (24) wp.org #8 10 too high 19 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1667) wp.org #23 4 too low 20 Mongoose Page Plugin 10K+ · 4.6★ (64) wp.org #18 2 too high 21 Social Like Box and Page by WpDevArt 5K+ · 4.2★ (88) wp.org #21 ↑1 22 Pixel Cat – Conversion Pixel Manager 40K+ · 4.0★ (41) wp.org #17 5 too high 23 All-in-one Like Widget 1K+ · 4.9★ (7) wp.org #12 ↑1 11 too high 24 Social LikeBox & Feed 10K+ · 3.3★ (47) wp.org #22 ↑1 2 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.