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wp.org search vs our merit ranking: “favorites icon”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “favorites icon”, we agree with wp.org on the top plugin, and our order differs from theirs on 15 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Icon Box Block – Insert your favorite icon with customization and design shows at wp.org #6 but places #23 on merit, a gap of 17 places. Its 600+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder places #4 on merit, 4.9★ from 4,515 reviews, but shows at wp.org #9. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7,322) wp.org #1 2 Floating Chat Widget: Contact Chat Icons, Telegram Chat, Line Messenger, WeChat, Email, SMS, Call Button – Chaty 300K+ · 5.0★ (1,245) wp.org #2 3 Buttonizer – Social Media Share Buttons, Social Icons, & Social Feeds 40K+ · 4.8★ (396) wp.org #5 ↑1 wp.org ranks it 2 places below merit 4 Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 600K+ · 4.9★ (4,515) wp.org #9 ↑3 wp.org ranks it 5 places below merit 5 CBX Bookmark & Favorite 1K+ · 4.6★ (49) wp.org #4 wp.org ranks it 1 place above merit 6 My Favorites 1K+ · 5.0★ (15) wp.org #3 wp.org ranks it 3 places above merit 7 WP Socializer – Simple & Easy Social Media Share Icons 10K+ · 4.5★ (128) wp.org #7 ↑1 8 Under Construction 600K+ · 4.8★ (1,285) wp.org #11 ↓2 wp.org ranks it 3 places below merit 9 MaxButtons – Create buttons 70K+ · 4.9★ (1,093) wp.org #14 ↑1 wp.org ranks it 5 places below merit 10 Hustle – Email Marketing, Lead Generation, Optins, Popups 80K+ · 4.4★ (859) wp.org #15 ↑2 wp.org ranks it 5 places below merit 11 Beaver Builder Page Builder – Drag and Drop Website Builder 100K+ · 4.7★ (394) wp.org #16 ↑2 wp.org ranks it 5 places below merit 12 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2,528) wp.org #17 ↑5 wp.org ranks it 5 places below merit 13 YMC Filter 4K+ · 4.8★ (34) wp.org #8 ↓3 wp.org ranks it 5 places above merit 14 TI WooCommerce Wishlist 100K+ · 4.7★ (503) wp.org #19 ↑5 wp.org ranks it 5 places below merit 15 Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1,398) wp.org #18 ↑1 wp.org ranks it 3 places below merit 16 Sticky Chat Widget – Floating Chat Icons, Contact Form, Call, Click to Chat, Email & Message Buttons 10K+ · 5.0★ (39) wp.org #12 ↑1 wp.org ranks it 4 places above merit 17 Advanced File Manager – Ultimate File Manager for WordPress And Document Library Solution 100K+ · 4.8★ (442) wp.org #21 ↓5 wp.org ranks it 4 places below merit 18 CartFlows – Funnel Builder & Checkout Plugin for WooCommerce 200K+ · 4.8★ (518) wp.org #22 wp.org ranks it 4 places below merit 19 Wp Social Login and Register Social Counter 70K+ · 4.6★ (67) wp.org #23 wp.org ranks it 4 places below merit 20 BuddyPress Favorite Notification 70+ · 5.0★ (5) wp.org #13 ↓2 wp.org ranks it 7 places above merit 21 Advanced Post Block – Display Your Posts Exactly How You Want 10K+ · 4.2★ (17) wp.org #24 ↓1 wp.org ranks it 3 places below merit 22 Site Favicon 5K+ · 3.8★ (4) wp.org #10 wp.org ranks it 12 places above merit 23 Icon Box Block – Insert your favorite icon with customization and design 600+ · 0.0★ (0) wp.org #6 ↑1 wp.org ranks it 17 places above merit 24 Post Engagement – Like Dislike, Share, Views, Star Rating, Favorites & Copy Posts 40+ · 5.0★ (3) wp.org #20 wp.org ranks it 4 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.