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wp.org search vs our merit ranking: “find my phone”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “find my phone”, we agree with wp.org on the top plugin, and our order differs from theirs on 4 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Simple Business Directory – AI Powered shows at wp.org #12 but places #17 on merit, a gap of 5 places. Its 200+ installs carry it up the search order; its 4.9★ average from 62 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Phone Orders for WooCommerce 1K+ · 5.0★ (32) wp.org #1 2 Email Encoder – Protect Email Addresses and Phone Numbers 90K+ · 4.9★ (94) wp.org #2 ↑1 3 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2,409) wp.org #3 ↓1 4 All-in-one Sticky Floating Contact Form, Call, Click to Chat, and 50+ Social Icon Tabs – My Sticky Elements 40K+ · 4.9★ (542) wp.org #5 wp.org ranks it 1 place below merit 5 My Sticky Bar – Floating Notification Bar & Sticky Header (formerly myStickymenu) 100K+ · 4.9★ (1,199) wp.org #6 wp.org ranks it 1 place below merit 6 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3,224) wp.org #7 wp.org ranks it 1 place below merit 7 Post My CF7 Form 2K+ · 4.8★ (48) wp.org #4 wp.org ranks it 3 places above merit 8 WooCommerce 7M+ · 4.5★ (4,835) wp.org #8 9 Floating Chat Widget: Contact Chat Icons, Telegram Chat, Line Messenger, WeChat, Email, SMS, Call Button – Chaty 300K+ · 5.0★ (1,245) wp.org #10 ↓1 wp.org ranks it 1 place below merit 10 AI Engine – MCP Server & AI Chatbot for WordPress, with Claude, ChatGPT & Gemini 90K+ · 4.9★ (876) wp.org #11 ↓1 wp.org ranks it 1 place below merit 11 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #9 ↓1 wp.org ranks it 2 places above merit 12 WP Store Locator 40K+ · 4.8★ (312) wp.org #13 ↓1 wp.org ranks it 1 place below merit 13 Under Construction 600K+ · 4.8★ (1,285) wp.org #14 ↓1 wp.org ranks it 1 place below merit 14 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5,232) wp.org #15 wp.org ranks it 1 place below merit 15 Social Chat – Click To Chat App Button 200K+ · 4.9★ (696) wp.org #17 ↑1 wp.org ranks it 2 places below merit 16 Pods – Custom Content Types and Fields 100K+ · 4.8★ (418) wp.org #19 ↓5 wp.org ranks it 3 places below merit 17 Simple Business Directory – AI Powered 200+ · 4.9★ (62) wp.org #12 ↓1 wp.org ranks it 5 places above merit 18 Flexible Checkout Fields for WooCommerce – WooCommerce Checkout Manager 80K+ · 4.7★ (296) wp.org #18 ↓2 19 Easy Google Maps by Supsystic – Custom Markers, Clustering & Map Themes 20K+ · 4.6★ (251) wp.org #22 wp.org ranks it 3 places below merit 20 WP Super Cache 1M+ · 4.3★ (1,346) wp.org #21 ↓2 wp.org ranks it 1 place below merit 21 Campos Checkout Brasileiro para WooCommerce 5K+ · 4.9★ (45) wp.org #16 ↑1 wp.org ranks it 5 places above merit 22 Team – Team Members Showcase Plugin 10K+ · 4.5★ (67) wp.org #20 ↑1 wp.org ranks it 2 places above merit 23 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #23 24 Secure MCP Server for Claude, ChatGPT, Gemini and other AI Agents 9K+ · 5.0★ (10) wp.org #24 ↓1

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.