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wp.org search vs our merit ranking: “first time login”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “first time login”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

L

Ranked above its merit

Login rebuilder shows at wp.org #14 but places #24 on merit, a gap of 10 places. Its 20K+ installs carry it up the search order; its 5.0★ average from 7 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WPO365 | SEAMLESS WORDPRESS + MICROSOFT INTEGRATION (WPO365 | LOGIN) places #11 on merit, 4.9★ from 154 reviews, but shows at wp.org #15. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5,043) wp.org #1 2 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27,820) wp.org #2 3 WPS Hide Login 2M+ · 4.8★ (2,111) wp.org #3 4 WooCommerce 7M+ · 4.5★ (4,835) wp.org #4 5 Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ · 4.4★ (1,445) wp.org #5 6 Temporary Login Without Password 90K+ · 5.0★ (1,550) wp.org #8 ↓1 wp.org ranks it 2 places below merit 7 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1,720) wp.org #7 ↑1 8 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2,409) wp.org #6 wp.org ranks it 2 places above merit 9 Custom Login Page Customizer 50K+ · 4.9★ (477) wp.org #11 wp.org ranks it 2 places below merit 10 Login With Ajax – Fast Logins, 2FA, Redirects 10K+ · 4.6★ (167) wp.org #10 11 WPO365 | SEAMLESS WORDPRESS + MICROSOFT INTEGRATION (WPO365 | LOGIN) 10K+ · 4.9★ (154) wp.org #15 ↑6 wp.org ranks it 4 places below merit 12 When Last Login 40K+ · 4.7★ (37) wp.org #9 wp.org ranks it 3 places above merit 13 LoginPress | wp-login Custom Login Page Customizer 200K+ · 4.8★ (1,077) wp.org #21 ↓1 wp.org ranks it 8 places below merit 14 Nextend Social Login and Register 200K+ · 4.9★ (447) wp.org #19 ↓2 wp.org ranks it 5 places below merit 15 Custom Login Page Customizer 80K+ · 4.8★ (410) wp.org #20 ↓1 wp.org ranks it 5 places below merit 16 Login as User: See the Site as Any User 30K+ · 4.8★ (41) wp.org #12 wp.org ranks it 4 places above merit 17 Clean Login 5K+ · 4.7★ (144) wp.org #16 ↓1 wp.org ranks it 1 place above merit 18 Admin Custom Login 10K+ · 4.6★ (388) wp.org #24 wp.org ranks it 6 places below merit 19 FluentAuth – Login Security, Two-Factor Authentication, Passkeys & Social Login 10K+ · 4.1★ (35) wp.org #13 wp.org ranks it 6 places above merit 20 Login or Logout Menu Item 20K+ · 4.8★ (23) wp.org #17 ↓1 wp.org ranks it 3 places above merit 21 Backup and Staging by WP Time Capsule 10K+ · 4.0★ (128) wp.org #23 ↓1 wp.org ranks it 2 places below merit 22 Melapress Login Security 3K+ · 4.8★ (20) wp.org #18 wp.org ranks it 4 places above merit 23 Vigilant – 100% Free Security Suite: Firewall, 2FA, Login, Headers, Scanner… 4K+ · 5.0★ (24) wp.org #22 ↑1 wp.org ranks it 1 place above merit 24 L Login rebuilder 20K+ · 5.0★ (7) wp.org #14 wp.org ranks it 10 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.