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wp.org search vs our merit ranking: “format excerpt”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “format excerpt”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

AI Smart Excerpt shows at wp.org #3 but places #17 on merit, a gap of 14 places. Its 100+ installs carry it up the search order; its 4.5★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

HUSKY – Products Filter for WooCommerce Professional. MCP is onboard places #12 on merit, 4.6★ from 337 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #1 2 Postie 10K+ · 4.7★ (139) wp.org #2 3 Ad Inserter – Ad Manager & AdSense Ads 300K+ · 4.9★ (2433) wp.org #4 ↑2 1 too low 4 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #5 ↓1 1 too low 5 AnWP Post Grid and Post Carousel Slider for Elementor 20K+ · 4.9★ (84) wp.org #8 3 too low 6 We’re Open! 5K+ · 5.0★ (45) wp.org #7 ↑1 1 too low 7 WP2Social Auto Publish 9K+ · 4.8★ (640) wp.org #14 7 too low 8 Category Posts Block 40K+ · 4.5★ (79) wp.org #9 1 too low 9 Post Duplicator 200K+ · 4.8★ (80) wp.org #11 2 too low 10 Subscribe2 – Form, Email Subscribers & Newsletters 10K+ · 3.5★ (116) wp.org #10 11 WP All Export – Drag & Drop Export to Any Custom CSV, XML & Excel 100K+ · 4.5★ (415) wp.org #19 ↑1 8 too low 12 HUSKY – Products Filter for WooCommerce Professional. MCP is onboard 80K+ · 4.6★ (337) wp.org #21 ↓5 9 too low 13 Social Media Auto Publish 5K+ · 4.7★ (345) wp.org #20 ↓1 7 too low 14 WP Twitter Auto Publish 3K+ · 4.9★ (206) wp.org #23 ↓2 9 too low 15 Related Posts by Taxonomy 10K+ · 4.8★ (77) wp.org #24 ↓2 9 too low 16 Jeg Kit for Elementor – Powerful Addons for Elementor, Widgets & Templates for WordPress 300K+ · 3.8★ (79) wp.org #15 1 too high 17 AI Smart Excerpt 100+ · 4.5★ (2) wp.org #3 14 too high 18 R Recent Comments Widget with Comment Excerpts 100+ · 4.5★ (6) wp.org #6 ↓1 12 too high 19 Dynamic Month & Year into Posts 8K+ · 5.0★ (18) wp.org #17 2 too high 20 LLMs.txt and LLMs-Full.txt Generator 4K+ · 5.0★ (7) wp.org #12 8 too high 21 Advanced Post Block – Display Your Posts Exactly How You Want 10K+ · 4.2★ (17) wp.org #16 ↓1 5 too high 22 B Book Review Library 200+ · 4.8★ (16) wp.org #18 4 too high 23 Duplicate PP 10K+ · 4.4★ (20) wp.org #22 1 too high 24 Hostinger Tools 3M+ · 3.5★ (40) wp.org #13 11 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.