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wp.org search vs our merit ranking: “freshsales crm”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “freshsales crm”, we and wp.org disagree on the top plugin, and our order differs from theirs on 9 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Import Users & Customers with Meta | WP Ultimate CSV Importer Add-on shows at wp.org #12 but places #21 on merit, a gap of 9 places. Its 5K+ installs carry it up the search order; its 3.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Formidable Forms – Contact Form, Survey, Quiz, Payment, Calculator Form & Custom Form Builder places #5 on merit, 4.8★ from 1,389 reviews, but shows at wp.org #13. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Bit integrations – Form Integration, Webhook, Spreadsheets, CRM, LMS & Email Automation 20K+ · 4.9★ (160) wp.org #2 wp.org ranks it 1 place below merit 2 Lead Form Data Collection to CRM 400+ · 4.0★ (46) wp.org #1 wp.org ranks it 1 place above merit 3 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14,389) wp.org #4 ↓1 wp.org ranks it 1 place below merit 4 Contact Form to Any API 8K+ · 5.0★ (28) wp.org #3 ↑1 wp.org ranks it 1 place above merit 5 Formidable Forms – Contact Form, Survey, Quiz, Payment, Calculator Form & Custom Form Builder 300K+ · 4.8★ (1,389) wp.org #13 wp.org ranks it 8 places below merit 6 Advanced Form Integration — Connect Forms to 300+ Apps 9K+ · 4.8★ (91) wp.org #8 wp.org ranks it 2 places below merit 7 Quill Forms | Conversational Multi Step Forms, Surveys & quizzes 3K+ · 4.8★ (44) wp.org #9 wp.org ranks it 2 places below merit 8 Chatbot for WordPress by Collect.chat ⚡️ 6K+ · 4.4★ (38) wp.org #14 wp.org ranks it 6 places below merit 9 Vtiger CRM Integration for WordPress 200+ · 3.4★ (12) wp.org #6 wp.org ranks it 3 places above merit 10 Zoho Integration for WordPress 200+ · 2.9★ (9) wp.org #5 wp.org ranks it 5 places above merit 11 Google SEO Pressor for Rich snippets 300+ · 3.8★ (11) wp.org #20 wp.org ranks it 9 places below merit 12 Freshsales Integration for WordPress 20+ · 0.0★ (0) wp.org #7 wp.org ranks it 5 places above merit 13 Hash Form – Drag & Drop Form Builder 3K+ · 5.0★ (2) wp.org #15 wp.org ranks it 2 places below merit 14 Integration for Freshsales – Contact Form 7, WPForms, Elementor, Gravity Forms and More 20+ · 0.0★ (0) wp.org #10 wp.org ranks it 4 places above merit 15 Salesforce Integration for WordPress 30+ · 0.0★ (0) wp.org #16 wp.org ranks it 1 place below merit 16 ThemeVix AI Chat – WooCommerce Chatbot, Live Chat, CRM Automation & Customer Support — · 0.0★ (0) wp.org #17 wp.org ranks it 1 place below merit 17 Attributer: UTM & Lead Source Tracking for WPForms, Gravity Forms, Contact Form 7 & More 10+ · 0.0★ (0) wp.org #18 wp.org ranks it 1 place below merit 18 OZY Forms — · 0.0★ (0) wp.org #19 wp.org ranks it 1 place below merit 19 Integrazo Automator – Send Form & WooCommerce Data to CRM & Marketing Tools 100+ · 3.0★ (2) wp.org #11 wp.org ranks it 8 places above merit 20 AcconsentoBot — · 0.0★ (0) wp.org #21 wp.org ranks it 1 place below merit 21 Import Users & Customers with Meta | WP Ultimate CSV Importer Add-on 5K+ · 3.0★ (2) wp.org #12 wp.org ranks it 9 places above merit 22 Freshworks Forms 10+ · 0.0★ (0) wp.org #23 wp.org ranks it 1 place below merit 23 CRM Connector Plus — · 0.0★ (0) wp.org #24 wp.org ranks it 1 place below merit 24 C Contact Form 7 – Freshsales CRM 10+ · 5.0★ (1) wp.org #22 wp.org ranks it 2 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.