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wp.org search vs our merit ranking: “gender”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “gender”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Bullhorn Career Portal WordPress Plugin shows at wp.org #10 but places #24 on merit, a gap of 14 places. Its 1K+ installs carry it up the search order; its 2.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Product Feed Manager for WooCommerce – RexFeed – Sell on 200+ Shopping Channels places #8 on merit, 4.8★ from 256 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) 2M+ · 4.5★ (3157) wp.org #1 2 Popup Builder – Create highly converting, mobile friendly marketing popups. 200K+ · 4.7★ (2215) wp.org #3 1 too low 3 Campos Checkout Brasileiro para WooCommerce 5K+ · 4.9★ (45) wp.org #2 1 too high 4 Product Feed Manager for WooCommerce – CTX Feed – Support 220+ Shopping, AI & Social Channels 90K+ · 4.6★ (838) wp.org #5 1 too low 5 ShareThis Dashboard for Google Analytics 80K+ · 3.6★ (138) wp.org #4 1 too high 6 WPSSO Core – Complete Schema Markup and Meta Tags 4K+ · 4.6★ (306) wp.org #7 1 too low 7 Product Feed for Google Shopping, Microsoft Advertising and 40+ Channels for WooCommerce Merchant 2K+ · 4.8★ (87) wp.org #6 1 too high 8 Product Feed Manager for WooCommerce – RexFeed – Sell on 200+ Shopping Channels 10K+ · 4.8★ (256) wp.org #17 9 too low 9 Team Members – Team Showcase, Team Slider, Grid, Table & Staff Directory 2K+ · 4.7★ (91) wp.org #15 6 too low 10 Ninja Forms Views – Display & Edit Ninja Forms Submissions on your site frontend 1K+ · 4.9★ (16) wp.org #14 4 too low 11 WP Calorie Calculator 900+ · 4.7★ (12) wp.org #11 12 CF7 Views – Complete Entry Management for Contact Form 7 1K+ · 4.6★ (17) wp.org #13 1 too low 13 annasta Filters for WooCommerce 1K+ · 4.8★ (44) wp.org #24 11 too low 14 Rencontre – Dating Site 200+ · 3.8★ (49) wp.org #21 7 too low 15 Add Pinterest conversion tags for Pinterest Ads + Site verification 1K+ · 3.3★ (9) wp.org #8 7 too high 16 WPSSO Commerce Manager Catalog Feed XML 90+ · 5.0★ (3) wp.org #12 4 too high 17 A Advanced XProfile Fields for BuddyPress 100+ · 4.2★ (5) wp.org #19 2 too low 18 Campi Moduli Italiani 400+ · 4.7★ (6) wp.org #23 5 too low 19 WPSSO Google Merchant Feed XML 100+ · 5.0★ (3) wp.org #20 1 too low 20 WP Travel Gutenberg Blocks 800+ · 0.0★ (0) wp.org #9 11 too high 21 YeeMail — Email Template Builder & Customizer 700+ · 5.0★ (3) wp.org #22 1 too low 22 M MCM Random Baby Name Generator 60+ · 5.0★ (2) wp.org #18 4 too high 23 CFF Fitness and Health Operations 60+ · 0.0★ (0) wp.org #16 7 too high 24 Bullhorn Career Portal WordPress Plugin 1K+ · 2.0★ (1) wp.org #10 14 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.