Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “google comments”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “google comments”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Embedder for Google Reviews shows at wp.org #13 but places #23 on merit, a gap of 10 places. Its 6K+ installs carry it up the search order; its 5.0★ average from 7 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Wordfence Security – Firewall, Malware Scan, and Login Security places #9 on merit, 4.7★ from 5040 reviews, but shows at wp.org #15. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155) wp.org #1 ↑1 2 MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) 2M+ · 4.5★ (3157) wp.org #2 ↓1 3 Advanced Google reCAPTCHA 200K+ · 4.8★ (430) wp.org #3 ↑1 4 XML Sitemap Generator for Google 1M+ · 4.8★ (2233) wp.org #4 ↑1 5 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #5 ↑1 6 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3221) wp.org #7 ↓4 1 too low 7 reCaptcha by BestWebSoft 100K+ · 3.9★ (391) wp.org #6 ↑2 1 too high 8 Reviews and Rating – Google Reviews 20K+ · 4.9★ (184) wp.org #12 ↓1 4 too low 9 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5040) wp.org #15 ↑1 6 too low 10 Dynamic XML Sitemaps Generator for Google 20K+ · 4.7★ (47) wp.org #8 ↑1 2 too high 11 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #10 ↓3 1 too high 12 Comments Import & Export 2K+ · 4.9★ (68) wp.org #9 ↑1 3 too high 13 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #14 1 too low 14 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4229) wp.org #21 7 too low 15 WP-Optimize – Cache, Compress images, Minify & Clean database to boost page speed & performance 1M+ · 4.8★ (2617) wp.org #20 5 too low 16 W3 Total Cache 900K+ · 4.4★ (5420) wp.org #22 6 too low 17 Insights from Google PageSpeed 10K+ · 4.8★ (28) wp.org #11 6 too high 18 OMGF | GDPR/DSGVO Compliant, Faster Google Fonts. Easy. 300K+ · 4.7★ (213) wp.org #19 ↓1 1 too low 19 XML Sitemap & Google News 100K+ · 4.4★ (85) wp.org #16 ↑1 3 too high 20 WPMR Google Feed Manager for WooCommerce – Sell on Google Merchant Center & Shopping 10K+ · 4.5★ (127) wp.org #24 ↓2 4 too low 21 Lazy Load for Comments 2K+ · 4.7★ (28) wp.org #18 ↓3 3 too high 22 Very Simple Google Maps 3K+ · 4.5★ (17) wp.org #17 ↓4 5 too high 23 Embedder for Google Reviews 6K+ · 5.0★ (7) wp.org #13 ↓1 10 too high 24 Beehive Analytics – Google Analytics Dashboard 20K+ · 4.5★ (13) wp.org #23 ↓2 1 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.