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wp.org search vs our merit ranking: “google play banner”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “google play banner”, we agree with wp.org on the top plugin, and our order differs from theirs on 15 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Mobile Smart App Banner shows at wp.org #4 but places #21 on merit, a gap of 17 places. Its 300+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

SlimStat Analytics – Real-Time Stats, Heatmaps & Ecommerce places #9 on merit, 4.8★ from 816 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Real Cookie Banner: GDPR & ePrivacy Cookie Consent 100K+ · 4.9★ (492) wp.org #1 2 Simple Calendar – Google Calendar, Events, & ICS Feeds 50K+ · 3.8★ (397) wp.org #2 3 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7,322) wp.org #6 ↓2 wp.org ranks it 3 places below merit 4 ExactMetrics – Google Analytics Dashboard for WordPress (Website Stats Plugin) 200K+ · 2.5★ (1,546) wp.org #3 ↓1 wp.org ranks it 1 place above merit 5 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2,409) wp.org #5 6 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1,680) wp.org #9 ↓1 wp.org ranks it 3 places below merit 7 Unlimited Elements for Elementor 300K+ · 4.8★ (525) wp.org #10 ↓1 wp.org ranks it 3 places below merit 8 Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (333) wp.org #12 ↑3 wp.org ranks it 4 places below merit 9 SlimStat Analytics – Real-Time Stats, Heatmaps & Ecommerce 70K+ · 4.8★ (816) wp.org #17 wp.org ranks it 8 places below merit 10 Ultimate Responsive Image Slider 30K+ · 4.5★ (248) wp.org #14 ↑5 wp.org ranks it 4 places below merit 11 Depicter — Popup & Slider Builder 70K+ · 4.6★ (236) wp.org #15 ↑1 wp.org ranks it 4 places below merit 12 Schema & Structured Data for WP & AMP 100K+ · 4.5★ (252) wp.org #16 ↓4 wp.org ranks it 4 places below merit 13 Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1,398) wp.org #18 ↓4 wp.org ranks it 5 places below merit 14 Getwid – Gutenberg Blocks 50K+ · 4.7★ (115) wp.org #20 wp.org ranks it 6 places below merit 15 Reviews Widgets for Google & 45+ platforms by Repuso 1K+ · 4.8★ (25) wp.org #13 wp.org ranks it 2 places above merit 16 eRoom – Webinar & Meeting Plugin for Zoom, Google Meet, Microsoft Teams 8K+ · 4.1★ (68) wp.org #19 ↓1 wp.org ranks it 3 places below merit 17 Mega Addons For WPBakery Page Builder 20K+ · 4.2★ (57) wp.org #22 wp.org ranks it 5 places below merit 18 xSpeed Cache: AI-Powered Performance Hub with MCP, Caching & CDN 10K+ · 5.0★ (23) wp.org #21 wp.org ranks it 3 places below merit 19 WP-Appbox 2K+ · 4.5★ (63) wp.org #24 ↓2 wp.org ranks it 5 places below merit 20 Opt-Out for Google Analytics (DSGVO / GDPR) 3K+ · 4.3★ (6) wp.org #7 wp.org ranks it 13 places above merit 21 Mobile Smart App Banner 300+ · 5.0★ (2) wp.org #4 ↓1 wp.org ranks it 17 places above merit 22 consentmanager Cookie Banner 5K+ · 2.6★ (10) wp.org #8 ↓1 wp.org ranks it 14 places above merit 23 Marquee Running Text 5K+ · 4.6★ (5) wp.org #23 ↓2 24 SocialFeeds 40K+ · 5.0★ (1) wp.org #11 ↓1 wp.org ranks it 13 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.