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wp.org search vs our merit ranking: “gravity form reload link”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “gravity form reload link”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Form Refresher for Gravity Forms shows at wp.org #12 but places #24 on merit, a gap of 12 places. Its 70+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

MailOptin – Popup, Optin Forms & Email Newsletters for Mailchimp, HubSpot, AWeber Etc. places #12 on merit, 4.8★ from 438 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #1 2 Gravity Booster – Styles & Layouts for Gravity Forms 30K+ · 4.6★ (199) wp.org #2 3 Formidable Forms – Contact Form, Survey, Quiz, Payment, Calculator Form & Custom Form Builder 300K+ · 4.8★ (1,389) wp.org #4 wp.org ranks it 1 place below merit 4 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2,409) wp.org #3 wp.org ranks it 1 place above merit 5 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4,133) wp.org #5 6 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1,668) wp.org #6 7 Simple CAPTCHA with Cloudflare Turnstile 200K+ · 4.7★ (262) wp.org #7 8 PowerPack Addons for Elementor: Widgets, Form Styler and Templates 70K+ · 4.8★ (361) wp.org #9 wp.org ranks it 1 place below merit 9 Independent Analytics – WordPress Analytics Plugin 100K+ · 4.8★ (167) wp.org #10 wp.org ranks it 1 place below merit 10 AJAX Login and Registration modal popup + inline form 3K+ · 4.7★ (120) wp.org #11 wp.org ranks it 1 place below merit 11 Hide My WP Ghost – Security & Firewall 100K+ · 4.5★ (373) wp.org #15 ↑1 wp.org ranks it 4 places below merit 12 MailOptin – Popup, Optin Forms & Email Newsletters for Mailchimp, HubSpot, AWeber Etc. 10K+ · 4.8★ (438) wp.org #18 wp.org ranks it 6 places below merit 13 SilentShield – Captcha & Anti-Spam for WordPress (CF7, WPForms, Elementor, WooCommerce) 10K+ · 4.7★ (24) wp.org #8 wp.org ranks it 5 places above merit 14 hCaptcha for WP 70K+ · 4.6★ (88) wp.org #14 15 WP Webhooks – Automate repetitive tasks by creating powerful automation workflows directly within WordPress 20K+ · 4.7★ (55) wp.org #24 wp.org ranks it 9 places below merit 16 Payment forms, Buy now buttons, and Invoicing System | GetPaid 5K+ · 4.5★ (46) wp.org #23 wp.org ranks it 7 places below merit 17 Quick Contact Form 1K+ · 4.9★ (21) wp.org #20 wp.org ranks it 3 places below merit 18 Double Opt-In for Contact Form 7 – Secure, GDPR-Compliant Email Verification 1K+ · 5.0★ (9) wp.org #17 wp.org ranks it 1 place above merit 19 HIPAA Forms 800+ · 4.3★ (9) wp.org #13 wp.org ranks it 6 places above merit 20 The Innovative Form Builder – IvyForms 1K+ · 5.0★ (9) wp.org #19 wp.org ranks it 1 place above merit 21 Connect Elementor Forms to Google Sheets Addon 700+ · 5.0★ (7) wp.org #21 22 Integration for Zoho CRM and Zoho Bigin – Contact Form 7, WPForms, Elementor, Gravity Forms and More 100+ · 5.0★ (4) wp.org #16 ↓1 wp.org ranks it 6 places above merit 23 GriffinForms – Contact Form and Form Builder 20+ · 5.0★ (4) wp.org #22 wp.org ranks it 1 place above merit 24 Form Refresher for Gravity Forms 70+ · 0.0★ (0) wp.org #12 wp.org ranks it 12 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.