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wp.org search vs our merit ranking: “gravity forms labels”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “gravity forms labels”, we and wp.org disagree on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Mailster Gravity Forms shows at wp.org #9 but places #21 on merit, a gap of 12 places. Its 800+ installs carry it up the search order; its 4.3★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Formidable Forms – Contact Form, Survey, Quiz, Payment, Calculator Form & Custom Form Builder places #9 on merit, 4.8★ from 1388 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #2 1 too low 2 Gravity Forms Zero Spam 100K+ · 4.3★ (24) wp.org #1 1 too high 3 Gravity Booster – Styles & Layouts for Gravity Forms 30K+ · 4.6★ (199) wp.org #3 4 Gravity Forms + Custom Post Types 10K+ · 4.4★ (46) wp.org #4 5 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3221) wp.org #16 11 too low 6 Surbma | Divi & Gravity Forms 9K+ · 5.0★ (21) wp.org #6 7 Gravity Forms Email Blacklist 10K+ · 4.3★ (15) wp.org #5 2 too high 8 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #13 5 too low 9 Formidable Forms – Contact Form, Survey, Quiz, Payment, Calculator Form & Custom Form Builder 300K+ · 4.8★ (1388) wp.org #22 13 too low 10 GravityExport Lite for Gravity Forms 10K+ · 5.0★ (39) wp.org #12 2 too low 11 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #23 12 too low 12 Simple CAPTCHA with Cloudflare Turnstile 200K+ · 4.7★ (262) wp.org #21 9 too low 13 hCaptcha for WP 70K+ · 4.6★ (88) wp.org #17 4 too low 14 Live Summary for Gravity Forms 1K+ · 5.0★ (18) wp.org #11 3 too high 15 Spam Protection | Maspik 30K+ · 4.7★ (87) wp.org #20 5 too low 16 Pods Gravity Forms Add-On 1K+ · 5.0★ (7) wp.org #7 9 too high 17 GSheetConnector – Gravity Forms Google Sheets Connector – Real-Time Sync 1K+ · 5.0★ (6) wp.org #8 9 too high 18 Signature Add-On for Gravity Forms 1K+ · 3.9★ (21) wp.org #18 19 Power Boost for Gravity Forms 500+ · 5.0★ (5) wp.org #14 5 too high 20 Divi Gravity Forms (WP Tools) 2K+ · 5.0★ (8) wp.org #24 4 too low 21 Mailster Gravity Forms 800+ · 4.3★ (4) wp.org #9 12 too high 22 Repeater Fields for Gravity Forms 1K+ · 3.4★ (5) wp.org #10 12 too high 23 Enable Turnstile (Cloudflare) for Gravity Forms 1K+ · 5.0★ (3) wp.org #15 8 too high 24 Bulk Download for Gravity Forms 500+ · 5.0★ (3) wp.org #19 5 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.