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wp.org search vs our merit ranking: “gravity forms product dropdown”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “gravity forms product dropdown”, we agree with wp.org on the top plugin, and our order differs from theirs on 15 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Repeater Fields for Gravity Forms shows at wp.org #7 but places #20 on merit, a gap of 13 places. Its 1K+ installs carry it up the search order; its 3.4★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder places #10 on merit, 4.9★ from 4515 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #1 2 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #3 ↓1 1 too low 3 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2409) wp.org #2 1 too high 4 Formidable Forms – Contact Form, Survey, Quiz, Payment, Calculator Form & Custom Form Builder 300K+ · 4.8★ (1388) wp.org #9 ↓2 5 too low 5 Calculated Fields Form – AI Form Builder for WordPress – Contact, Payment, Quote, Quiz & More 40K+ · 4.9★ (973) wp.org #13 ↓2 8 too low 6 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #11 ↓1 5 too low 7 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #16 ↓1 9 too low 8 Image Picker For Gravity Forms 1K+ · 5.0★ (8) wp.org #4 ↓1 4 too high 9 Multi Page Auto Advance for Gravity Forms 2K+ · 4.3★ (20) wp.org #5 ↓1 4 too high 10 Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 600K+ · 4.9★ (4515) wp.org #22 ↓5 12 too low 11 Tablesome Table – Contact Form DB – WPForms, CF7, Gravity, Forminator, Fluent 7K+ · 4.8★ (89) wp.org #12 ↑1 1 too low 12 PowerPack Addons for Elementor: Widgets, Form Styler and Templates 70K+ · 4.8★ (361) wp.org #18 6 too low 13 Parsi Date | بسته فارسی ساز وردپرس و ووکامرس پارسی دیت 100K+ · 4.6★ (131) wp.org #17 ↑2 4 too low 14 Divi Gravity Forms (WP Tools) 2K+ · 5.0★ (8) wp.org #6 ↑3 8 too high 15 HubSpot All-In-One Marketing – Forms, Popups, Live Chat 200K+ · 4.3★ (207) wp.org #23 ↓7 8 too low 16 Signature Add-On for Gravity Forms 1K+ · 3.9★ (21) wp.org #10 ↓2 6 too high 17 GSheetConnector – Gravity Forms Google Sheets Connector – Real-Time Sync 1K+ · 5.0★ (6) wp.org #8 ↓2 9 too high 18 GSheetConnector – WooCommerce Google Sheets Connector, Export Orders & Products to Google Sheets in Real-Time 3K+ · 5.0★ (16) wp.org #19 ↑5 1 too low 19 Gravity Forms Eway 500+ · 4.8★ (10) wp.org #15 ↓1 4 too high 20 Repeater Fields for Gravity Forms 1K+ · 3.4★ (5) wp.org #7 ↓2 13 too high 21 GHL Gravity Bridge – Send Gravity Forms leads to GHL CRM 600+ · 3.7★ (6) wp.org #14 ↓2 7 too high 22 GF Windcave Free 100+ · 5.0★ (5) wp.org #24 ↓4 2 too low 23 P Paystation (3 Party Hosted) for Gravity forms 30+ · 5.0★ (3) wp.org #21 2 too high 24 Forms Bridge – Infinite integrations 100+ · 5.0★ (2) wp.org #20 ↓2 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.