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wp.org search vs our merit ranking: “guest content”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “guest content”, we and wp.org disagree on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Easy Post Submission – Frontend Posting, Guest Publishing & Submit Content for WordPress shows at wp.org #9 but places #22 on merit, a gap of 13 places. Its 4K+ installs carry it up the search order; its 4.5★ average from 6 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More places #6 on merit, 4.8★ from 14387 reviews, but shows at wp.org #12. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Co-Authors, Multiple Authors and Guest Authors in an Author Box with PublishPress Authors 20K+ · 4.9★ (114) wp.org #2 1 too low 2 Content Control – The Ultimate Content Restriction Solution! Restrict Content, Create Conditional Blocks & More 40K+ · 4.9★ (575) wp.org #4 ↑1 2 too low 3 Guest Author 5K+ · 4.2★ (13) wp.org #1 2 too high 4 Molongui Authorship – Author Boxes, Guest Authors & Co-Authors for WordPress 10K+ · 4.7★ (158) wp.org #5 ↓1 1 too low 5 Passster – Password Protect Pages and Content 10K+ · 4.2★ (60) wp.org #3 2 too high 6 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387) wp.org #12 ↑2 6 too low 7 If-So Dynamic Content – Elementor & All Page Builders Personalization 7K+ · 4.7★ (92) wp.org #8 ↑1 1 too low 8 MxChat – AI Chatbot & Content Generation for WordPress 2K+ · 5.0★ (31) wp.org #7 1 too high 9 ( (Simply) Guest Author Name 2K+ · 4.7★ (23) wp.org #6 3 too high 10 AI Puffer – AI Chatbot & MCP Server for Claude and ChatGPT 10K+ · 4.6★ (166) wp.org #13 3 too low 11 PublishPress Planner – Editorial Calendar, Marketing Content, Kanban Board 6K+ · 4.9★ (178) wp.org #15 ↑2 4 too low 12 User Frontend – Membership, User Registration, User Profile, User Directory & Content Restriction with Frontend Post Submission 20K+ · 4.1★ (537) wp.org #17 ↑6 5 too low 13 Tutor LMS – eLearning and online course solution 100K+ · 4.4★ (590) wp.org #20 ↓2 7 too low 14 Events Manager – Calendar, Bookings, Tickets, Appointments and more! 60K+ · 4.2★ (551) wp.org #19 ↓4 5 too low 15 GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155) wp.org #14 ↓2 1 too high 16 Better Messages – Chat Rooms, Group Chat, Private Messages & AI Chat Bots 10K+ · 4.8★ (142) wp.org #21 5 too low 17 WP Post Author – Author Box, Multiple Authors, Guest Authors & Custom Avatars 10K+ · 4.2★ (22) wp.org #10 7 too high 18 PublishPress Revisions: Duplicate Posts, Submit, Approve and Schedule Content Changes 10K+ · 4.6★ (66) wp.org #18 ↑1 19 Restrict – membership, site, content and user access restrictions for WordPress 2K+ · 4.2★ (25) wp.org #11 8 too high 20 Restrict User Access – Ultimate Membership & Content Protection 10K+ · 4.3★ (94) wp.org #24 ↓2 4 too low 21 PublishPress Permissions: Access Control, Content Permissions, User Access 10K+ · 4.3★ (66) wp.org #22 1 too low 22 Easy Post Submission – Frontend Posting, Guest Publishing & Submit Content for WordPress 4K+ · 4.5★ (6) wp.org #9 ↓1 13 too high 23 Frontend Post Submission Manager Lite – Guest Post and Frontend Submission Forms 1K+ · 4.5★ (22) wp.org #23 ↓3 24 Guest Support – Customer Support Ticket System Without Login 40+ · 5.0★ (3) wp.org #16 8 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.