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wp.org search vs our merit ranking: “gutenberg blogs”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “gutenberg blogs”, we and wp.org disagree on the top plugin, and our order differs from theirs on 5 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Custom Fields for Gutenberg shows at wp.org #10 but places #17 on merit, a gap of 7 places. Its 1K+ installs carry it up the search order; its 4.9★ average from 17 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

The Post Grid – Shortcode, Gutenberg Blocks and Elementor Addon for Post Grid places #12 on merit, 4.8★ from 265 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Disable Gutenberg 500K+ · 5.0★ (735) wp.org #2 1 too low 2 Gutenberg 400K+ · 2.1★ (3888) wp.org #1 1 too high 3 Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (333) wp.org #3 4 Stackable – Page Builder Gutenberg Blocks 100K+ · 4.9★ (522) wp.org #5 1 too low 5 Otter Blocks – Gutenberg Blocks, Page Builder for Gutenberg Editor & FSE 300K+ · 4.7★ (251) wp.org #4 1 too high 6 Starter Templates: AI-Powered Website Templates for Elementor & Gutenberg 1M+ · 4.9★ (4755) wp.org #6 7 Gutenberg Essential Blocks – Page Builder for Gutenberg Blocks & Patterns 100K+ · 4.9★ (216) wp.org #7 8 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2144) wp.org #9 1 too low 9 PublishPress Blocks – Block Controls, Block Visibility, Block Permissions 20K+ · 4.7★ (204) wp.org #8 1 too high 10 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #12 2 too low 11 Smart Post – Post Grid, Post Carousel, Post Slider Gutenberg Blocks for Blog & News 20K+ · 4.7★ (210) wp.org #13 2 too low 12 The Post Grid – Shortcode, Gutenberg Blocks and Elementor Addon for Post Grid 100K+ · 4.8★ (265) wp.org #16 4 too low 13 Getwid – Gutenberg Blocks 50K+ · 4.7★ (115) wp.org #14 1 too low 14 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #20 ↑2 6 too low 15 Premium Blocks – Gutenberg Blocks, Patterns & Templates 2K+ · 4.8★ (41) wp.org #11 4 too high 16 Gutentor – Gutenberg Blocks – Page Builder for Gutenberg Editor 30K+ · 4.6★ (90) wp.org #15 1 too high 17 Custom Fields for Gutenberg 1K+ · 4.9★ (17) wp.org #10 7 too high 18 Nexter Blocks – Gutenberg Blocks, Page Builder & AI Website Builder 9K+ · 4.8★ (90) wp.org #18 ↑1 19 Photo Gallery – GT3 Image Gallery & Gutenberg Block Gallery 10K+ · 4.8★ (147) wp.org #23 4 too low 20 GutenKit – Page Builder Blocks, Patterns, and Templates for Gutenberg Block Editor 80K+ · 4.5★ (48) wp.org #19 ↓1 1 too high 21 WP Blog Post Layouts 9K+ · 4.7★ (83) wp.org #22 ↓1 1 too low 22 BlockSpare – Gutenberg Blocks, AI Content Generator & Site Builder for news, magazine, blog and business sites 10K+ · 4.8★ (34) wp.org #21 ↓1 1 too high 23 Simple Blog Stats 4K+ · 4.9★ (38) wp.org #24 1 too low 24 SKT Templates – 100% Free Templates for Elementor & Gutenberg 20K+ · 5.0★ (6) wp.org #17 7 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.