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wp.org search vs our merit ranking: “handle”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “handle”, we agree with wp.org on the top plugin, and our order differs from theirs on 4 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

TrackShip for WooCommerce shows at wp.org #14 but places #21 on merit, a gap of 7 places. Its 5K+ installs carry it up the search order; its 4.7★ average from 52 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 TablePress – Tables in WordPress made easy 600K+ · 5.0★ (4625) wp.org #1 2 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (411) wp.org #2 3 WPVibe – MCP Server for WordPress, works with Claude, ChatGPT & other AI MCP agents 100K+ · 5.0★ (200) wp.org #4 ↓1 1 too low 4 Custom Post Type UI 1M+ · 4.6★ (276) wp.org #3 ↑1 1 too high 5 iubenda | All-in-one Compliance for GDPR / CCPA Cookie Consent + more 200K+ · 4.7★ (397) wp.org #5 ↑1 6 Smush – Image Optimization, Compression, Lazy Load, WebP & CDN 1M+ · 4.8★ (6053) wp.org #6 ↑1 7 Migrate Guru – Site Migration & Cloning 200K+ · 4.9★ (1644) wp.org #7 ↓2 8 Chatway Live Chat – AI Chatbot, Customer Support, FAQ & Helpdesk Customer Service & Chat Buttons 30K+ · 5.0★ (775) wp.org #8 ↑9 9 AI Engine – MCP Server & AI Chatbot for WordPress, with Claude, ChatGPT & Gemini 90K+ · 4.9★ (874) wp.org #11 ↓2 2 too low 10 Super Page Cache – Cloudflare Cache, Page Speed & Core Web Vitals 70K+ · 4.8★ (518) wp.org #13 ↑2 3 too low 11 PixelYourSite – Your smart PIXEL (TAG) & API Manager 400K+ · 4.3★ (281) wp.org #9 ↑5 2 too high 12 WP Statistics – Simple, privacy-friendly Google Analytics alternative 500K+ · 4.1★ (758) wp.org #10 2 too high 13 Product Feed Manager for WooCommerce – CTX Feed – Support 220+ Shopping, AI & Social Channels 90K+ · 4.6★ (838) wp.org #15 ↓7 2 too low 14 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #16 ↓4 2 too low 15 Antispam Bee 700K+ · 4.8★ (226) wp.org #12 ↓1 3 too high 16 Modula Image Gallery – Photo Grid & Video Gallery 100K+ · 4.7★ (616) wp.org #18 2 too low 17 Members – Membership & User Role Editor Plugin 300K+ · 4.9★ (1281) wp.org #20 3 too low 18 Eventin – Events Calendar, Tickets, Registration, Booking & WooCommerce 10K+ · 4.7★ (413) wp.org #17 ↑3 1 too high 19 Defender Security – Malware Scanner, Login Security & Firewall 80K+ · 4.8★ (334) wp.org #19 ↓3 20 Germanized for WooCommerce 70K+ · 4.8★ (496) wp.org #24 ↓5 4 too low 21 TrackShip for WooCommerce 5K+ · 4.7★ (52) wp.org #14 ↓1 7 too high 22 Sucuri Security – Auditing, Malware Scanner and Security Hardening 600K+ · 4.2★ (386) wp.org #22 ↑1 23 Beautiful taxonomy filters 2K+ · 4.9★ (68) wp.org #23 ↓1 24 No Category Base (WPML) 100K+ · 4.5★ (34) wp.org #21 3 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.