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wp.org search vs our merit ranking: “home content changes”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “home content changes”, we agree with wp.org on the top plugin, and our order differs from theirs on 14 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

My IDX Home Search shows at wp.org #4 but places #21 on merit, a gap of 17 places. Its 100+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Translate WordPress with GTranslate places #9 on merit, 4.9★ from 4962 reviews, but shows at wp.org #15. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP Content Copy Protection & No Right Click 100K+ · 4.8★ (1139) wp.org #1 2 Paid Membership Subscriptions – Effortless Memberships, Recurring Payments & Content Restriction 10K+ · 4.7★ (270) wp.org #3 1 too low 3 Secure Copy Content Protection and Content Locking 20K+ · 4.3★ (62) wp.org #2 1 too high 4 Members – Membership & User Role Editor Plugin 300K+ · 4.9★ (1281) wp.org #7 ↑3 3 too low 5 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8710) wp.org #8 3 too low 6 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #10 ↑1 4 too low 7 Content Egg – Affiliate Product Importer & Price Comparison 10K+ · 3.9★ (56) wp.org #5 ↓1 2 too high 8 W3 Total Cache 900K+ · 4.4★ (5420) wp.org #12 4 too low 9 Translate WordPress with GTranslate 900K+ · 4.9★ (4962) wp.org #15 ↓1 6 too low 10 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #13 ↓5 3 too low 11 GetGenie – AI SEO Assistant & Content Writer with Keyword Research, AEO & GEO 70K+ · 4.8★ (119) wp.org #14 ↓1 3 too low 12 WPVibe – MCP Server for WordPress, works with Claude, ChatGPT & other AI MCP agents 100K+ · 5.0★ (201) wp.org #17 ↓1 5 too low 13 User Frontend – Membership, User Registration, User Profile, User Directory & Content Restriction with Frontend Post Submission 20K+ · 4.1★ (537) wp.org #18 5 too low 14 Add to Home Screen & Progressive Web App 1K+ · 3.7★ (25) wp.org #6 ↓1 8 too high 15 WP-Optimize – Cache, Compress images, Minify & Clean database to boost page speed & performance 1M+ · 4.8★ (2617) wp.org #24 9 too low 16 Click to Chat – HoliThemes 600K+ · 4.8★ (131) wp.org #16 ↓1 17 Admin Menu Editor 300K+ · 4.6★ (312) wp.org #21 ↓1 4 too low 18 Options for Twenty Seventeen 8K+ · 4.8★ (57) wp.org #22 ↑1 4 too low 19 Vigilant – 100% Free Security Suite: Firewall, 2FA, Login, Headers, Scanner… 3K+ · 5.0★ (24) wp.org #23 4 too low 20 SEO SIMPLE PACK 100K+ · 4.6★ (14) wp.org #19 1 too high 21 My IDX Home Search 100+ · 5.0★ (1) wp.org #4 ↓1 17 too high 22 Content Censor 600+ · 4.5★ (4) wp.org #11 ↓2 11 too high 23 Home Affordability Calculator 80+ · 0.0★ (0) wp.org #9 ↓3 14 too high 24 All in One Content Protector & Security 100+ · 5.0★ (1) wp.org #20 ↑2 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.